- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- C3 And The MRC: Did Nielsen Give Credit When Accreditation Was Due?
MediaDailyNews, Joe Mandese - Friday, May 6, 2011
Three years after the national TV advertising marketplace shifted to C3 ratin ...
- Bellamy To Creative Director, Discovery Nets International
MediaDailyNews, - Thursday, May 5, 2011
Discovery Networks International named Julian Bellamy to the newly created role ...
- TV Trends
Research Brief, Jack Loechner - Friday, May 6, 2011
According to Trends in TV Viewing from the Nielson Company, new a ...
- TV and Online Offer Marriage That Could Live Happily For A Long Time
TVBlog, David Goetzl - Friday, May 6, 2011
It's campaign season in the TV business. Network executives have been maki ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Safe at Any Speed
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
I'd like to begin this article with a little experiment and ...
- TV Networks Mull Show Renewals
MediaDailyNews, - Wednesday, May 4, 2011
Fall pilots are being screened and long-running shows may or may n ...
- Harris: 'NCIS,' 'CSI' Named Top 2 Favorite All-Time TV Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 4, 2011
Harris Interactive recently asked the question: "What are your two or thr ...
- A Native-American Cautionary Tale Of Upfront TV Annually Told
TV Board, Mitch Oscar - Thursday, May 5, 2011
At breakfast the other day a friend brought up the topic ...
- Set-Top-Box Lexicon: Trick Play
TV Board, Jane Clarke - Thursday, May 5, 2011
No discussion of DVRs would be complete without a mention of i ...
- As NBC's Cloudy Situation Finds A Clearing, Can It Follow The Light?
TV Watch, Wayne Friedman - Thursday, May 5, 2011
Just in time for upfront market, NBC has a certifiable hit! T ...
- Netflix Succeeds By Focusing on Superior Navigation and Keeping Prices Down
TVBlog, David Goetzl - Thursday, May 5, 2011
The question persists whether Netflix will become Blockbuster or continue as ...
- Time For Time Warner To Spin Off HBO?
Around the Net In Media, Phyllis Fine - Wednesday, May 4, 2011
Forbes' Eric Savitz discusses a post by BTIG analyst Richard Greenfield looki ...
- NBCU Now Worth 'North Of $40B'
Around the Net In Media, Phyllis Fine - Wednesday, May 4, 2011
Comcast has just released its Q1 earnings, which marks the first ti ...
- Disney Sues Dish Network Over Movie Giveaway
Around the Net In Media, Phyllis Fine - Wednesday, May 4, 2011
Satellite TV provider Dish Network is being sued by Disney and Sta ...
- Google Turns On TV To Promote Chrome
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 4, 2011
Not a complete stranger to TV advertising, Google has returned to t ...
- Virgin Mobile Readies The Ride Of 'Sparah'
Marketing Daily, Aaron Baar - Tuesday, May 3, 2011
"We wanted to create something that was a little more breakthrough, th ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- CBS Turns Profit Despite Tough Advertising Comps
MediaDailyNews, Wayne Friedman - Tuesday, May 3, 2011
Lower programming expenses helped CBS achieve big financial results in the fir ...
- Correction: TV Universe Decline Not A Nielsen First
MediaDailyNews, - Wednesday, May 4, 2011
A story in the May 3 edition of
MediaDailyNews (
"B ... - TV Execs: Story Is King, Shape It To Each Screen
MediaDailyNews, Erik Sass - Tuesday, May 3, 2011
Television executives and creators agree that the game changer for TV h ...
- TV Execs Look for New Data, Infrastructure
MediaDailyNews, Erik Sass - Tuesday, May 3, 2011
The television business needs more data on viewership, the infrastructure to suppo ...
- Media Insights Q&A With Steve McGowan
TV Board, Charlene Weisler - Wednesday, May 4, 2011
Steve McGowan, SVP Research at Discovery, returned to the network after ...
- The New Market Research(er)
TV Board, Bob DeSena - Wednesday, May 4, 2011
Six weeks ago, we talked about the resurgence of research in t ...
- TV At Any Cost No Longer The Rule For Many Young Adults
TV Watch, Wayne Friedman - Wednesday, May 4, 2011
Long-time entertainment thinking was that no matter how poor people were th ...
- NBC Sports Brand Going Local
TVBlog, David Goetzl - Wednesday, May 4, 2011
Comcast plans to place the "NBC Sports" brand on its collection ...
- Confirmed: Scott Pelley To Be New CBS News Anchor
Around the Net In Media, Phyllis Fine - Tuesday, May 3, 2011
Correspondent Scott Pelley will take on CBS news anchoring duties, replacing Kat ...
- NBCU Debuts Nonstop News Channels In Three Markets
Around the Net In Media, Phyllis Fine - Tuesday, May 3, 2011
This week NBCUniversal is launching round-the-clock local news and information channels ...
- Real Owners Get Real Surprise In Ford Campaign
Marketing Daily, Karl Greenberg - Monday, May 2, 2011
The new effort, also comprising 15-second ads, shows a series of re ...