- Sling TV's Top Shows Highlight Streaming Consumption Preferences
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
So what did Sling subscribers binge watch? Lifestyle programs and lighthearted comedie ...
- IPG Units Find Lower Ad Loads Lead To Better Recall On Connected TV
Research Intelligencer, Joe Mandese - Friday, December 21, 2018
Consumers believe linear TV has much higher ad loads than connected T ...
- Fewer TV Shows Record Viewer Gains, 'Simpsons,' 'Chicago Fire' Improve
Television News Daily, Wayne Friedman - Thursday, December 20, 2018
After 13 weeks, many of the top broadcast network shows have se ...
- What TV Networks Can Learn From Facebook's Mistakes
TV Watch, Wayne Friedman - Friday, December 21, 2018
When it comes to consumer data, TV marketers say traditional media ...
- Doin' It Their Way: The Legends We Lost In 2018
TVBlog, Adam Buckman - Friday, December 21, 2018
The "Laverne & Shirley" theme song replayed in many of our min ...
- LG Planning Roll-Up Big TV
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 19, 2018
LG Electronics will sell big-screen TVs next year that can be roll ...
- Discovery, SpotX Partner For Automated Guaranteed Programmatic Campaigns
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Users of Discovery's suite of apps will be served campaigns dynamically purchas ...
- Xandr CEO Tees Up 2019 Priorities: Build Premium Ad Market, Led By Video
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Lesser outlined the top priorities for Xandr with a continued focus ...
- OTT Ad Views Soar In Q3, Total Digital Ad Views Up 26%
Television News Daily, Wayne Friedman - Wednesday, December 19, 2018
OTT enabled-platform device use grew 45% in the third quarter versus t ...
- MSNBC, Fox News Record Viewer Gains, Lifestyle Nets Up, Too
Television News Daily, Wayne Friedman - Wednesday, December 19, 2018
Fox News Channel earned 2.48 million in prime-time viewers, up 3% fr ...
- 'Tucker Carlson' Sees Latest Advertiser Pullout
TV Watch, Wayne Friedman - Thursday, December 20, 2018
Any advertiser may pull money from one specific show because of conte ...
- TV Industry Content Production Audit Reveals Slower Pace In '18
TVBlog, Adam Buckman - Thursday, December 20, 2018
This year's tally of scripted original TV shows will come in ...
- Charter Settles Suit Over Broadband Speeds For $174 Million
Digital News Daily, Wendy Davis - Tuesday, December 18, 2018
Charter has agreed to refund New York customers $62.5 million in ord ...
- NBCUniversal CEO Jokes About OTT Plans In Email To Staff
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
Burke's email was written in a Grinch shade of green, with ...
- Colgate Total To Make Its Super Bowl Debut
Mediapsssst, Richard Whitman - Wednesday, December 19, 2018
In February, Colgate will be back in big game using celebrity tale ...
- Device Viewing Rises, Total TV Usage Flat
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Share of viewing on internet-connected devices was 16.5% for adults 18-49 duri ...
- Global TV Ad Spend Up 1% In 2018
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Linear TV has a 41.9% share of all worldwide advertising in ...
- Telemundo Plans English-Language Newscast For YouTube
Television News Daily, Fern Siegel - Tuesday, December 18, 2018
The objective is to reach millennial U.S. Hispanics with news relevant ...
- The TV Of Tomorrow Looks Ahead
Television News Daily, Charlene Weisler - Tuesday, December 18, 2018
I interviewed a few speakers at the TV of Tomorrow conference ...
- Trump Cries Fake News - Is Fake Comedy Next?
TV Watch, Wayne Friedman - Wednesday, December 19, 2018
Going forward, get ready for Trump to start calling out "fake entertainment ...
- Anatomy Of CBS Moonves Statement: What Is 'Pervasive'?
TVBlog, Adam Buckman - Wednesday, December 19, 2018
Whether or not sexual harassment was (or is) pervasive at CBS depen ...
- Alphonso Launches Smart TV-Tech Analytics For Local TV
Television News Daily, Wayne Friedman - Monday, December 17, 2018
Alphonso is debuting an extension of its TV ad analytics software a ...
- Top ABC Programming Executive Dungey Heads To Netflix
Television News Daily, Wayne Friedman - Monday, December 17, 2018
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying t ...
- How Does Audience Buying Fit Into The Next Upfront?
TV Watch, Wayne Friedman - Tuesday, December 18, 2018
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, sa ...
- To Colorize Or Not To Colorize: That Is The Question
TVBlog, Adam Buckman - Tuesday, December 18, 2018
Is comedy funnier in color? Traditionalists would likely answer no to th ...
- Brands Lean Into The Distributed World Of Esports
Video Insider, Alex Weprin - Tuesday, December 18, 2018
With a young, engaged audience, esports presents a new opportunity for advertise ...
- Smithsonian Channel Launches Streaming Service
Digital News Daily, Alex Weprin - Friday, December 14, 2018
The service will not include advertising, at least at launch, and wi ...
- Univision Taps Mirriad To Deliver Virtual Ads In Telenovelas
Digital News Daily, Alex Weprin - Friday, December 14, 2018
Mirriad's technology allows for things that appear in shows, like billboards, poster ...
- Dentsu Aegis To Acquire Videobeat Networks
Mediapsssst, Richard Whitman - Monday, December 17, 2018
The media and content agency focuses on TV and online video campaig ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...