- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Twitter Increases Efforts To Integrate With TV Programs
MediaDailyNews, David Goetzl - Monday, June 10, 2013
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitt ...
- Barbie's On The Move: First Pop-Up Tour
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2013
The motorcade, which also included three of the doll's favorite cars a ...
- Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly youn ...
- WPP, Twitter Partner To Enhance Data, Campaigns
Online Media Daily, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- Shift Launches Media Manager, Aids Brands' Social Media Campaigns
Online Media Daily, Gavin O'Malley - Thursday, June 6, 2013
Social media marketer Shift this week is relaunching its GraphEffect service, whi ...
- Twitter CEO Climbs Golden Gate To Tweet Vid
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
This week, Twitter chairman and co-founder Jack Dorsey, along with a Caltra ...
- Oscar Mayer's Men's Gift Packs 'Say It With Bacon'
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2013
The tongue-in-cheek approach makes the most of the surprising gift idea. Gift-give ...
- Social Sites Top Banks, Retailers In Security, Data Trust
Online Media Daily, Laurie Sullivan - Wednesday, June 5, 2013
U.S. technology and media companies took a beating in the past ye ...
- WPP, Twitter Forge New Alliance
Raw, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- Social Media Vs. The Law In Downing Street Affair
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Social media is once again shirking legal responsibility as the mainstream med ...
- Teens Content Manage on Facebook For Privacy; Twitter More Public
Research Brief, Jack Loechner - Wednesday, June 5, 2013
According to a recent PewResearch study about teens' privacy management on soci ...
- Turkish Twitter Users Arrested
The Social Graf, Erik Sass - Wednesday, June 5, 2013
Wednesday brought more disturbing parallels between Turkey and its less democratic neighbor ...
- Vine Ready For Android
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 3, 2013
If not quite like wild fire, Vine is spreading. Twitter’s video-sharing i ...
- Fiat Pops A Cap With Jones Soda
Marketing Daily, Karl Greenberg - Monday, June 3, 2013
Fiat and Jones Soda are going surfing in a California cross-promotion th ...
- Harnessing Brand Advocates In 3 Steps
Marketing: Entertainment, Ranvir Gujral - Tuesday, June 4, 2013
Whether it's a concert, a festival or a new theatrical release, it ...
- Android Blooms On Twitter's Vine
Online Media Daily, Laurie Sullivan - Monday, June 3, 2013
Android OS phone users now have access to Vine, a mobile a ...
- Twitter And Television
TV Board, Gary Holmes - Tuesday, June 4, 2013
I think we can all agree that Twitter is a remarkable platfo ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...
- Turkish PM Lashes Out as Social Media
The Social Graf, Erik Sass - Monday, June 3, 2013
Twitter is a "menace" and a "curse," according to Turkish prime minist ...
- Guardian Unveils Coffee Shop-Office Venture
Around the Net In OMD Europe, Nina Lentini - Thursday, May 30, 2013
The Guardian has unveiled its #guardiancoffee venture, which it describes as ...
- Twitter Preps Ad Exchange
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 31, 2013
Twitter is reportedly planning to launch an ad exchange similar to Facebo ...
- Volvo Uses Twitter Chat For Digital Focus Group
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
Volvo is boosting the digital portion of its U.S. media spend ...
- Dish Debuts Social App, Pushes Viewers To Hopper DVR Unit
MediaDailyNews, Wayne Friedman - Wednesday, May 29, 2013
Looking to push the focus to the "primary" screen, Dish Network h ...
- Advertising on Twitter Gets Lukewarm Reception; Video Boosts Response
Research Brief, Jack Loechner - Thursday, May 30, 2013
According to survey results from Ask Your Target Market (AYTM), just 1 ...
- Dish Brings Social Content to TV Screen
The Social Graf, Erik Sass - Thursday, May 30, 2013
Media types have been geekily excited for some time about the "seco ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Keen Taps Happy Toes For New Line; Expands Presence
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2013
Fifteen-second videos feature a crowd of happy toes, ooh-ing and aah-ing ...
- Sun Backs 24-Hour Big Tweet For Missing Children
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The Sun supported charity Missing People by taking part in the B ...
- Sally Bercow To Pay For Defamatory Tweet
Around the Net In OMD Europe, Nina Lentini - Sunday, May 26, 2013
The High Court has ruled that Sally Bercow did libel Lord McAlpi ...