• The Drum, Thursday, June 27, 2013 1:46 PM

Linda Grant, managing director of Metro, has said that Twitter does indirectly contribute to the bottom line, and that her ‘lightbulb’ moment when she realised the importance of Twitter was when Amy Winehouse died. Grant said: “Obviously we have a number of Twitter followers: we’ll use that to share stories and links to our digital content, so it’ll drive traffic, which ultimately converts into the bottom line, as we monetise that traffic. Also we work very closely with a lot of advertisers in terms of creating multi-channel marketing solutions.”

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