- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
London Blog, Sean Hargrave - Monday, December 8, 2014
If marketers seriously want to get their hands on more IT budge ...
- Unilever Debuts First Ecommerce Project
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Unilever has launched its first ecommerce platform as part of a wid ...
- Social Is Not A Media Channel, Says Dentsu As It Snaps Up Tempero
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Dentsu Aegis says its acquisition of social media management agency Tempero ...
- Facebook CPMs Up 700% While ROI Doubles
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Overall Facebook advertising costs and ROI have seen an increase from la ...
- DLKW Lowe Chairman Becomes IPA President
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
The IPA has appointed Tom Knox, the chairman of DLKW Lowe, ...
- Google To Develop Child-Friendly Web And Video Services
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
With Google processing 40,000 search queries a second -- or 1.2 trilli ...
- Sky Sells Gambling Division
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Sky has sold a controlling stake in its gambling Web site S ...
- Gumtree To Sponsor Celebrity Big Brother
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Gumtree.com, the classifieds Web site, will be the main sponsor for ne ...
- Coca-Cola Looks For Digital And Social Shop in London
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola is looking for an agency to handle digital and social advertisi ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Dentsu Aegis Agrees To Buy Social Shop Tempero
MAD, Steve McClellan - Thursday, December 4, 2014
The agency will become the European arm of ICUC, Dentsu Aegis Network ...
- Facebook Extends Autoplay Video To App Install Ads
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Advertisers can now serve autoplay video promotions within Facebook's mobile apps ...
- Samsung Most Shared Tech Brand, Volkswagen Most Shared Carmaker
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Activia's La La La ad featuring Shakira has been named the mo ...
- Absolut Vodka Appoints AnalogFolk To Global Social Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Absolut Vodka has appointed AnalogFolk to manage its global social media activit ...
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Google and Facebook's domination of UK digital advertising has been underlined ...
- Google Says 56% Of Ads Are Not Viewable
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Google has attempted to highlight what brands can do to make the ...
- Vodafone: No Liberty Talks, But We'd Happily Buy It
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Vodafone chief executive Vittorio Colao has denied he is planning a coloss ...
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
London Blog, Sean Hargrave - Thursday, December 4, 2014
With so few people clicking on ads, and many of those clic ...
- Vodafone Could Overcome German Competition Rules to Buy Liberty Global
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Vodafone could overcome stringent German competition rules to complete an GBP80bn-plus takeov ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...
- Baileys And Guardian Labs Using Real-Time Data To Shape Content
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Diageo and Guardian Labs are testing a new approach to branded conte ...
- Sony And Samsung Top Social Buzz For Black Friday
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Sony has beaten technology rival Apple to become the most desired bra ...
- Harvey Nichols Offers Shoppers Cards That Say What They Want For Christmas
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Harvey Nichols is again subverting the traditional seasonal sentiment in its 20 ...
- Starbucks And Asda Roll Out Location-Based Mobile Ad Campaigns To Drive Footfall
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Both retailers have been running campaigns with geotargeting network xAd, claiming ...
- John Lewis Puts Social At Its Heart To Top Christmas Brand Index
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
John Lewis and Marks & Spencer's have retained their positions as t ...
- Location Is Mobile's Cookie - And Footfall Could Be Its Metric, Thanks To Beacons
London Blog, Sean Hargrave - Wednesday, December 3, 2014
If location truly is mobile's cookie then what brands currently experimenting wi ...
- UK Is The Fastest-Growing 'Mature' Ad Market
MAD, Steve McClellan - Tuesday, December 2, 2014
That's according to a new report from WPP's GroupM, which forecasts 6. ...
- Ad Industry To Contribute GBP12bn To UK Economy By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
The advertising industry is expected to add GBP12.1 billion to the ...
- Awards Judge Calls For 'Shady Practices' To End
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
Ami Hasan, the chairman of the Scandinavian agencies Hasan & Partners a ...