- Rusbridger To Step Down From Guardian To Chair Scott Trust
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Alan Rusbridger is to stand down as editor in chief of t ...
- Consumers Defy Predictions, Spending More On Black Friday Than Cyber Monday
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Contrary to predictions made by IMRG and Experian, Manic Monday was n ...
- Unifying Sky - Is It All About Building A Single European Programmatic TV Platform?
London Blog, Sean Hargrave - Thursday, December 11, 2014
A unified Sky is being planned for 2015, and though pan-European spor ...
- Brands Concerned By Google Viewability Study Warning
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Brands and agencies have had mixed reactions to Google's viewability study, whi ...
- UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Warc has downgraded its projected global advertising spend from an increase ...
- World Cup, Selfies And 1D Dominate Twitter's 2014 Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The World Cup was the most tweeted about event ever, and Ell ...
- Tesco To Link Up Services To Improve Customer Offering
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Tesco chief executive Dave Lewis says he sees a big opportunity f ...
- Amazon Appstore UK Seeks Social And Digital Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The Internet retailing and entertainment giant has approached agencies directly with t ...
- Sky AdSmart Can Now Target Postcodes
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The postcode targeting builds on the existing location-based advertising offered by S ...
- Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
London Blog, Sean Hargrave - Wednesday, December 10, 2014
Just a few days after Google revealed that just over half ...
- Lidl Christmas Ad Most Like To Make People Buy
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Despite millions of social media views for ads from John Lewis a ...
- EBay Experiments With Programmatic-Only Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Online marketplace eBay is to run an ad trading experiment next ye ...
- Stella Artois Opens Online Store And Uses Online Video To #givebeautifully
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Stella Artois is launching an integrated marketing drive under the banner "Giv ...
- Number Of UK Homes With Television Falls For First Time
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
The number of UK homes with a TV has fallen for t ...
- Netflix Appoints W+K For European Push
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Netflix has tapped Wieden+Kennedy Amsterdam to handle its pan-European creative business ...
- YouTube Offers Exclusivity Bonuses To Keep Top Performers Loyal
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
The YouTube unit is racing to lock up its top stars ...
- Motorola Banks On Retargeting To Fuel Comeback
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Motorola is to adopt "experimental" retargeting methods to move beyond the clumsine ...
- TV's Share Of Global Ad Spend Has Peaked
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Television's share of the global advertising market has peaked in 2014 ...
- eBay UK To Run Programmatic-Only 'Experiment' In 2015
Around the Net in Real-Time, Tyler Loechner - Monday, December 8, 2014
"Online marketplace eBay is to run an ad trading experiment next ye ...
- Dear Digital Evangelists, TV Is Far From Dead
London Blog, Sean Hargrave - Tuesday, December 9, 2014
It's far too easy to write off television as yesterday's technology a ...
- How Snapchat Will Cash In On Snapcash
MAD London, Jason Mander - Tuesday, December 9, 2014
Snapcash is shaping up to be the key service that allows Snapch ...
- Freeview Arrives On Tablets
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
They loved Freeview when it was launched to rival pay-TV. They lov ...
- CMOs To Hold 10% of IT Budget Next Year
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Integration, consolidation, and rationalisation in marketing technology will make up an avera ...
- Pepsi Max Surprises London Commuters With Virtual Reality Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Pepsi Max targeted unsuspecting commuters at London Bridge on Thursday night wi ...
- Conde Nast Launches UK Version of Ars Technica
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Conde Nast is making another foray into online technology with the loc ...
- Pernod Ricard Taps Into Warhol 'Selfies'
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Pernod Ricard is tapping into its history with Andy Warhol through ...
- Europe Seeks To Tame American Internet Giants
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
As European governments increasingly push back against the growing power of Americ ...
- W&K Wins Tyrrell's Crisps
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
W&K will begin work on the account immediately and is Tyrrells' fir ...
- The 'Times' Is The Only UK Paper To Increase Sales In November
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
The "Times" was the only UK national newspaper to increase sales year-on-yea ...
- Starbucks Backs Mobile And New Premium Brand To Reach $30bn Annual Sales
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Starbucks has outlined a five-year plan to boost annual sales to $30 ...