Stella Artois is launching an integrated marketing drive under the banner 'Gives Beautifully', with an online series of short films using hashtag #givebeautifully and an online 'Chalice Store'
allowing consumers to buy a limited edition 300ml Christmas Chalice. The lager brand is also rerunning its glitzy 30-second ‘L’Anniversaire’ Christmas TV ad,
which debuted last Christmas, this year using
the endline "originally crafted as a Christmas gift".
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