- The 7 Deadly Sins That Give Away A Crooked Influencer
London Blog, Sean Hargrave - Friday, July 6, 2018
Brands are wasting fortunes on rogue influencers selling bots rather than eyeball ...
- Death Of The Pre-Roll Is Much Exaggerated
MAD London, Kai Henniges - Friday, July 6, 2018
Outstream fans make huge claims, but native video is riding the coattai ...
- WPP And Sorrell Lock Horns In Bidding For Dutch Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
WPP is in a EUR300m bidding war with its former head, S ...
- Does Reach Mean Anything? Or Is It Just A Vanity Metric?
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
"The Drum" is posing an interesting question to digital marketers this wee ...
- Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
"Campaign" has news from the ASA. It has banned ads by Cadbu ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...
- Sorrell Plans A Billion-Pound Spending Spree
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
According to Sky News, Sir Martin Sorrell is hoping his new S ...
- Food, Travel And Tech Sites Doing Very Well From Big Sport Events
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It isn't just the obvious sites that do well for traffic spik ...
- Half Of Global Consumers Would Trade Data For Cash: Study
Email Marketing Daily, Ray Schultz - Thursday, July 5, 2018
Worldwide, there are more people who are not concerned with data u ...
- Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?
London Blog, Sean Hargrave - Thursday, July 5, 2018
AT&T's acquisition of AppNexus raises the question of whether telcos will musc ...
- L'Oreal Unveils Real-Time ROI Tool
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...
- MPs Told They Should Quit Social Media
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
MPs should quit social media to protect their mental health, the parliamenta ...
- Right To Be Forgotten Overruled By European Court
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Press Gazette" is reporting on a defining decision reached by the Europe ...
- Digitas UK Chief Executive Departs
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
Digitas' Chief Executive, Michael Islip, is leaving the company to pursue "outsi ...
- Federer Unveils New Uniqlo Look At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
As Wimbledon started yesterday sports fans watched the tennis and marketers marvell ...
- Diageo Asks Agencies For Diversity Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
Diageo has revealed to The Drum that it is vetting its agen ...
- Newspapers Tell Brands -- Not All Media Is Created Equal
London Blog, Sean Hargrave - Tuesday, July 3, 2018
Newspapers remind brands that if they buy cheap, they will always e ...
- ITV Local News Coverage Rated Above BBC's
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
ITV's local news coverage has been rated in an Ofcom survey ...
- BBC In Talks To Buy Out Discovery's Stake In UKTV
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
The BBC is in talks with Channel 4 over launching a possib ...
- BBC Apologises Over Pay Discrimination Case
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
The BBC has apologised to its former China editor, Carie Gracie, f ...
- NHS Head Says 'Love Island' Ads Give Young People Body Image Issues
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
The head of the NHS is claiming that ads and social med ...
- 'Evening Standard' Publishes Near GBP10m Loss
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
"The Evening Standard" has reported a near GBP10m loss over the pa ...
- Tesco And Carrefour Partner Up To Take On Amazon
Around the Net In MAD London, Sean Hargrave - Monday, July 2, 2018
British and French supermarket chains Tesco and Carrefour have announced a long-te ...
- Forget Percentages -- UK Smashes The EU In Mobile Marketing
London Blog, Sean Hargrave - Monday, July 2, 2018
Low ad-spend starting points mean high-percentage growth in emerging markets can hi ...
- Report Reveals Huge Digital Ad Disparity Among European Nations
Research Intelligencer, Joe Mandese - Monday, July 2, 2018
At 240 Euros ($279 U.S. dollars) per person per year, the U. ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- One In Four Sexually Harassed During Their Marketing Career
Around the Net In MAD London, Sean Hargrave - Friday, June 29, 2018
Research from the Ad Association claims that a quarter of people ...
- Vodafone Takes Media Buying In-House
Around the Net In MAD London, Sean Hargrave - Friday, June 29, 2018
Vodafone has taken media buying in-house, "Campaign" reports. It is believed t ...
- Newsrooms Come Together For New Apprenticeship Scheme
Around the Net In MAD London, Sean Hargrave - Friday, June 29, 2018
The Press Association, "Evening Standard" and "The Independent" have announce a joi ...
- Co-op Reviews Its Media Account
Around the Net In MAD London, Sean Hargrave - Friday, June 29, 2018
The Co-op is putting its media account up for review, according ...