Report Reveals Huge Digital Ad Disparity Among European Nations
- by Joe Mandese @mp_joemandese, July 2, 2018
At 240 Euros ($279 U.S. dollars) per person per year, the U.K. is the biggest and most mature digital advertising market in Western Europe, according to an annual benchmarking report released by IAB Europe and IHS Markit.
Five nations -- the U.K., Switzerland, Sweden, Denmark and Norway -- average more …
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