- IPG's Mike Roth Calls Upfront 'Challenging'
MediaDailyNews, David Goetzl - Monday, April 27, 2009
In advance of Interpublic reporting first-quarter results Tuesday, CEO Michael Roth predict ...
- GM Expected To Buy Ads At Upfront
MediaDailyNews, - Friday, April 24, 2009
General Motors is planning to buy commercial time during next month's upfron ...
- Barclays Predicts Broadcast TV Upfront Down 15%
MediaDailyNews, David Goetzl - Friday, April 24, 2009
As clients evaluate their budgets, a noted Wall Street analyst predicts tot ...
- Upfront 2009: Script Getting More Flexible -- And It Hasn't Got An Ending Yet
TV Watch, Wayne Friedman - Monday, April 27, 2009
Flexibility seems to be this year's upfront calling card for TV marketer ...
- TBS' Levy: Time To Balance TV's Ad Budget
MediaDailyNews, Wayne Friedman - Wednesday, April 15, 2009
David Levy, president of Turner Broadcasting Sales and Turner Sports, is ...
- Bravo Transfers Reality Mojo To 2 New Scripted Series
MediaDailyNews, David Goetzl - Tuesday, April 14, 2009
Bravo is now developing two scripted series it hopes will provide t ...
- Scatter Market Scores Closer To Air Dates
MediaDailyNews, Wayne Friedman - Monday, April 13, 2009
Over the past couple of weeks, tens of millions of TV advertisi ...
- Cable Nets Set to Take on Broadcast
Around the Net In Media, Joan Voight - Monday, April 13, 2009
It looks like cable could lead upfront sales this year, something th ...
- Upfront: History Launches Trade Campaign, Targets 'Type H'
MediaDailyNews, David Goetzl - Friday, April 3, 2009
History Channel is now History. The heavily-skewed male network has a segme ...
- Upfront: Discovery Debuts OWN Next Year, Networks' Ratings Rise
MediaDailyNews, David Goetzl - Thursday, April 2, 2009
Oprah Winfrey's eponymous network, now set for a 2010 launch on Discover ...
- Discovery Q&A: Abruzzese Offers His Take
MediaDailyNews, David Goetzl - Tuesday, March 31, 2009
Discovery Communications CEO David Zaslav is known for going off-the-cuff. But t ...
- Univision TV Revs Down 6%, Subdued Upfront
MediaDailyNews, David Goetzl - Monday, March 30, 2009
Univision saw television net revenue drop 6% in the fourth quarter, anoth ...
- Buyers Demand Flexibility in Upfront, Cable Waits
Around the Net In Media, Joan Voight - Monday, March 9, 2009
There is little disagreement among ad buyers that they have a l ...
- Agency Capos Debate Network 'Currency' Shift, Thompson Wants An Offer They Can't Refuse
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
NEW ORLEANS - While it's not likely to shed the kind ...
- CBS Locks In Upfront Date
Around the Net In Media, Joan Voight - Friday, January 30, 2009
...
- Networks Hold Firm on Upfront Deals
Around the Net In Media, Joan Voight - Monday, January 12, 2009
Overall, broadcast networks are holding firm to the terms of their upfro ...
- CW Shuffles Upfront Presentation
Around the Net In Media, Joan Voight - Friday, January 9, 2009
The CW network will move its upfront presentation to the morning ...