- NBC's Zucker Predicts A Steady Upfront
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2009
A weak upfront marketplace? Not according to NBC Universal's Jeff Zucker, w ...
- Media X: Show Stoppers
MediaDailyNews, Jack Feuer - Wednesday, May 27, 2009
It doesn't matter what any of those ego meat balloons that r ...
- Agencies Commit To Google Ad Deals, But No Price Set
MediaDailyNews, Wayne Friedman - Friday, May 22, 2009
Google TV Ads may have upfront money committed from some agencies, b ...
- Upfront Critique: CBS
MediaDailyNews, Don Seaman - Thursday, May 21, 2009
At every upfront, CBS tries sooooo hard to be hip. This yea ...
- CW Slates 'Melrose,' 'Vampire' For Fall
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2009
In its continued pursuit to recreate the early days of the F ...
- Upfront Critique: CW
TV Board, Don Seaman - Friday, May 22, 2009
Well, we've finally reached the end of Upfront Week, and CW ...
- Upfront Critique: Turner
MediaDailyNews, Don Seaman - Thursday, May 21, 2009
Turner joined the melee of Upfront Week Wednesday morning with a messa ...
- Upfront: CBS Goes 'Mentalist,' Spins Off 'NCIS'
MediaDailyNews, Wayne Friedman - Wednesday, May 20, 2009
With CBS crowing that it is the only network to be ...
- Turner Upfront: TNT Pitches 'Wedding Day,' TBS Talks Lopez
MediaDailyNews, David Goetzl - Wednesday, May 20, 2009
Turner ad exec David Levy says advertisers are paying too much f ...
- Upfront Kimmel Comedy: Hitting Too Close To Home?
TV Watch, Wayne Friedman - Thursday, May 21, 2009
The upfront is all lies, lies, and, occasionally, some truth. ABC's Jim ...
- Upfront Critique: Fox
MediaDailyNews, Don Seaman - Wednesday, May 20, 2009
If you were walking around Midtown Manhattan Monday and saw huge balloo ...
- Media X: The Universe, Remotely
MediaDailyNews, Jack Feuer - Wednesday, May 20, 2009
With no drinks, shrimp or Very Berry Cosmos at the Tavern, aren ...
- Comedy Tonight: ABC Adds 5 Sitcoms To Fall Lineup
MediaDailyNews, Wayne Friedman - Tuesday, May 19, 2009
ABC is revamping its entire Wednesday night schedule, adding five new comedi ...
- NBC: Shows Will Share Time Slots
MediaDailyNews, Wayne Friedman - Tuesday, May 19, 2009
NBC is moving to what TV advertisers have already been expecting fr ...
- ESPN360 Cuts Distribution Deal With Comcast
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
A somewhat controversial ESPN online initiative among cable operators has picked ...
- Opening A Pandora's Boxee
Online Media Daily, Mark Walsh - Wednesday, May 20, 2009
By shifting programming from television to the Web, TV networks are ...
- Upfront Critique: ABC
TV Board, Don Seaman - Wednesday, May 20, 2009
"It's dead: Jim." No, this isn't a "Star Trek" callback -- A ...
- In Difficult Upfront Market, Cable Networks Look For Psychological Edge
TV Watch, Wayne Friedman - Wednesday, May 20, 2009
Cable networks will finally go head-to-head with broadcast networks in one maj ...
- Advanced Advertising Goes Primetime
Marketing Daily, Tara Walpert Levy - Monday, May 18, 2009
If you are a distributor, programmer, or marketer who is not y ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- History Invests In 'America' This Year
MediaDailyNews, David Goetzl - Wednesday, May 13, 2009
The History channel -- little "c" mandatory since the network moniker ...
- TV's Upfront Flexibility: Not Only For TV Buyers
TV Watch, Wayne Friedman - Wednesday, May 13, 2009
Flexibility is a growing drumbeat from TV media buyers in this upfro ...
- Unilever Seeks To Reverse The Upfront
Around the Net In Media, Joan Voight - Monday, May 11, 2009
For a possible glimpse of the ad-buying future, take a look ...
- Can Media Cos. Survive A Stress Test?
On Media, Diane Mermigas - Monday, May 11, 2009
The advertising upfront could yield the most convincing evidence yet of recedi ...
- NBC Infront: 6 New Scripted Shows, 'Life' Out, 'SVU' In
MediaDailyNews, Fern Siegel - Monday, May 4, 2009
NBC's Infront aggressively promoted the future of the network, while positioning i ...
- Discovery: Ad Sales Up 2%, Future Partnership Under Review
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
For the first quarter 2009, all Discovery Networks eked out a ...
- CBS Goes On Ad Offense For Upfront
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
CBS is pushing its status as the top broadcast net in pri ...
- NBC's Scripted Programming Upfront: The Reality Of What's Gone Missing
TV Watch, Wayne Friedman - Tuesday, May 5, 2009
NBC is maybe out-front or in-front with its up-front programming. But concerni ...
- Down On TV Upfront Info? You've Got Someone To Blame
TV Watch, Wayne Friedman - Thursday, April 30, 2009
Marketplace information takes on weird value in unstable economies -- and t ...
- TV Buyers Call Upfront '09 'Unprecedented'
MediaDailyNews, Mark Walsh - Tuesday, April 28, 2009
TV sales executives and media buyers invoked the term "unprecedented" to descri ...