- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- A+E Hires Toby Byrne As EVP Ad Sales, Names 4 VPs Of Sales
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
A+E has hired Fox ad-sales exec Toby Byrne as EVP of nation ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Actors' Strike Ends: Streaming Pay Hikes, Minimum Gains
Television News Daily, Wayne Friedman - Thursday, November 9, 2023
The nearly four-month-old actors' strike has reached a tentative three-year agreement betwe ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Television News Daily, Wayne Friedman - Monday, October 30, 2023
YouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 Services
Television News Daily, Wayne Friedman - Thursday, October 12, 2023
The range between the top and bottom is estimated to be betwe ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable'
Television News Daily, Wayne Friedman - Wednesday, September 27, 2023
As linear cable TV network business continues its slow decline, national ...
- Hollywood Writers, Producers Reach Tentative Deal
Television News Daily, Wayne Friedman - Monday, September 25, 2023
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentati ...
- Hagerty Partners With 'Newsweek' For Detroit Concours
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2023
The event gives 'Newsweek' a unique opportunity for its 2024 upfront paid-med ...
- Half Of Buyers Say Addressable TV Played Role In Upfronts
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
And 80% of those execs said addressable was an important or extreme ...
- ESPN Changing TV Bundle In 2 Years - Too Late? What Remains
TV Watch, Wayne Friedman - Tuesday, August 29, 2023
ESPN has been said among analysts to be the glue that hol ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
"What we are witnessing is both forms of TV content access ...
- Disney+, Hulu See 'Lower Advertising,' Rising Subscription Prices
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney says its Disney+ ad-supported streaming option is now at 3.3 milli ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Television News Daily, Wayne Friedman - Monday, August 7, 2023
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue gr ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Television News Daily, Wayne Friedman - Monday, July 31, 2023
TelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- NBC Finishes Upfront 'Roughly In Line' With Last Year
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- Just A 50% Ad Revenue Hit? Versus Twitter, Linear TV Looks Pretty Good
TV Watch, Wayne Friedman - Tuesday, July 18, 2023
Imagine if a TV network witnessed a 50% ad revenue drop aft ...
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker Projections
TV Watch, Wayne Friedman - Monday, July 17, 2023
Amid the disruption of actors' strikes on top of writers' strikes, upfro ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen Network
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Advertisers can vie for limited inventory on Kroger's digital cooler screens throu ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTV
Television News Daily, Wayne Friedman - Thursday, June 15, 2023
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Looking For Top Ad-Sponsored Video To Buy: Are Retail Media Networks An Option?
TV Watch, Wayne Friedman - Friday, June 16, 2023
A new poll says advertisers want to go behind what is assum ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...