- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ Streamer
Television News Daily, Wayne Friedman - Tuesday, July 26, 2022
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- CW Completes Upfront With Volume, Price Gains
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
The CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving
Television News Daily, Wayne Friedman - Friday, June 10, 2022
The TV upfront is well underway with NBCU, Disney and Fox Cor ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- CTV To Claim 68% Of 2022 U.S. Digital Upfront Ad Spend
Advanced TV Insider, Karlene Lukovitz - Thursday, June 2, 2022
The $6.4 billion in projected upfront spend is on par with tota ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
TV Watch, Wayne Friedman - Friday, May 20, 2022
Recession market concerns have been amplified this week as TV-based media compani ...
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
TVBlog, Adam Buckman - Friday, May 20, 2022
On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfro ...
- Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The CNN network will eschew partisan "extremes," forge a "disruptor" morning ne ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...