- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- CBS Cedric Video Show Is Last Vestige Of COVID-Era TV
TVBlog, Adam Buckman - Thursday, June 1, 2023
A vestige of the COVID-19 television era returns for a new speci ...
- Upfront TV Storm For Linear TV, Tailwinds For CTV - Protect What You Can
TV Watch, Wayne Friedman - Tuesday, May 30, 2023
Warner Bros. Discovery CEO David Zaslav said the ad market faces ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Lights, Camera, The Next Best Action
RTBlog, Joe Mandese - Monday, May 22, 2023
That, not a multitude of currencies -- legacy or new -- ...
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'
Television News Daily, Wayne Friedman - Thursday, May 18, 2023
The CW has loaded up on unscripted as well as more script ...
- The CW Reveals Fall Schedule For First Upfront Under New Owner Nexstar
TVBlog, Adam Buckman - Friday, May 19, 2023
The new CW roster was the first to be presented by Nexst ...
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
Digital News Daily, Karlene Lukovitz - Thursday, May 18, 2023
Unskippable format to be offered only for buys of YouTube Select. ...
- Looming Questions From The Upfronts
Media Insider, Dave Morgan - Thursday, May 18, 2023
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measureme ...
- Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
"We have a long way to go to build scale in advertising ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
TVBlog, Adam Buckman - Thursday, May 18, 2023
Unscripted stars crossed picket lines outside the Upfront venues, while the script ...
- We Are, Er, TNN?
Marketing Politics Weekly, Joe Mandese - Wednesday, May 17, 2023
On the morning of parent Warner Bros. Discovery's upfront, CNN has be ...
- How To Stage A Disney Upfront, In 39 Seconds
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
Well, that's the time-lapse video version in this article. The real-time versi ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- 'Blockbuster' Cable TV News? Busting Blocks May Just Be Pebbles On The Beach
TV Watch, Wayne Friedman - Wednesday, May 17, 2023
"Blockbuster" cable TV news may not always be about a block bei ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
TVBlog, Adam Buckman - Tuesday, May 16, 2023
Fox officials on Monday acknowledged the challenges of the writers' strike, b ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- Confessions Of An Upfront Reporter
MediaPost Live, Joe Mandese - Friday, May 12, 2023
Thirty-five years ago, I began writing a story just like this on ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- NewsGuard Launches Podcast Info Rating Service
MediaDailyNews, Joe Mandese - Tuesday, May 9, 2023
The new service follows last year's "Joe Rogan" podcast misinformation controversy a ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Marketing Partners Weigh In On This Year's Upfronts
Advanced TV Insider, Karlene Lukovitz - Friday, May 5, 2023
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-te ...