- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Ad revenue grew 9% to $1.3 billion in its latest quarter, primari ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?
TV Watch, Wayne Friedman - Tuesday, April 19, 2022
Three months ago, overall media inflation was projected to lag consumer pri ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Why Did The Media Buyer Cross The Road?
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2022
When Google hosts a developer's conference it focuses on moonshots. NBCU delive ...
- Fox Corp. Launches Atlas, Contextual Advertising Technology
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
The technology will launch first across Fox News Media with Fox Navigato ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
"As we head into the upfront season, we wanted to make ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
CEO Lachlan Murdoch says Fox doesn't position itself as competition against oth ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- Upfront Market 2022-23: Expect More 'Secondary Guarantees'
TV Watch, Wayne Friedman - Tuesday, March 8, 2022
There are many incentives for new secondary guarantees, including the promise ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...