Tubi's Latest Ad Campaign Targets, Well, You
- by Steve McClellan @mp_mcclellan, May 1, 2023
Fox Corporation’s ad-supported streaming service Tubi has launched a B2B campaign aimed at—not surprisingly given that it's upfront season—advertisers and marketers.
The main idea is to connect with the industry audience as it tends to do with consumers—on a more emotional level.
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“The Upfront season is one of the most intense times of the year for buyers, so we wanted to offer them a bit of fun and levity with these hyper relevant short films,” said Cynthia Clevenger, Vice President, B2B Marketing, Tubi.
The campaign is titled, “The Call To Action: A Film Series For Marketers,” that includes three satirical films that span genres from romance to true crime and feature storylines that blur both the personal and professional lives of media buyers, account teams and creatives alike.
Tubi worked with Mischief @ No Fixed Address, its agency of record on the campaign.
The short films, which will be posted on Tubi’s platform and on YouTube, include:
The Gen Z Next Door (Mystery) - Tasked with researching the Gen Z audience, Anna, a media strategist, takes a step into the unknown as she tries to understand her younger neighbor.
Under the Impression (True Crime) - A mild-mannered media buyer is put in the hot seat and interrogated by his higher ups when the wrong creative is trafficked.
Request for Proposal (Romantic Comedy) - A media buyer and her graphic designer best friend come up with an ad campaign targeting her boyfriend in hopes it will convince him to propose.
