
Northeast grocery chain Stop & Shop
has launched “Good Things Are in Store,” an integrated brand campaign by its creative AOR Curiosity.
This is Curiosity’s first major work for the brand since winning
the account in May 2024.
The 15-second spots are "Cardio," "Dusting," "Passion" and the 30-second "Attention Shoppers."
The campaign features store associate Justin, eager to explain how Stop & Shop delivers savings, quality and
convenience.
The “Good Things Are in Store” tagline will embrace Stop & Shop’s assortment and freshness in future ads.
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“When our customers walk into our
stores, we want them to immediately feel their feedback has been heard, and that they are getting great deals by choosing to shop with us. Rebuilding this customer trust takes time, and we are
committed to earning it one trip, one cart and one conversation at a time, said Karen Mitchell, chief marketing officer, Stop & Shop.
The creative runs across Massachusetts, New York, New
Jersey, Rhode Island, and Connecticut, with TV, CTV, radio, digital media, online videos and paid social. In-store extensions, placements in Stop & Shop’s owned channels,
including Savory magazine, are part of the new push.
“Creating the overly enthusiastic associate Justin allowed us to convey the genuine commitment of the brand in a
welcoming way,” said Pam Fraser, creative director at Curiosity. “After an extensive search, we knew we made the right decision casting Stuart Hicar as Justin. We look forward to him being
the face of the brand for years to come.”
Curiosity clients include Procter & Gamble, Dude Wipes and the Holland American Line.
Stop & Shop, part of the Ahold Delhaize
retail group, operates nearly 400 stores.