• by Fern Siegel , 6 hours ago

Arnold Worldwide named Marc Blanchard as executive vice president, head of experience design.

Blanchard reports to Arnold CEO George Sargent.

The former chief experience officer for Bounteous will work with Arnold and Havas CX global leadership on a variety of clients, including Progressive Insurance, PNC Bank, ADP and De Beers.

Sargent said the pressure on CMOs to bring personalized experiences is intense, adding Blanchard “brings the vision and craft to meet that challenge. His leadership will help take our experience design offering to the next level.”

Blanchard, a Clio and One Show winner, is no stranger to Havas. He spent 18 years leading the agency’s global experience design engagement with IBM. He was a founding partner of IBM’s marketing innovation studio guided brands with emerging AI technologies.

“Brands need to be crystal clear about the promises they make, and even clearer about how they keep them,” said Blanchard. “That’s what builds trust, fuels long-term brand reputation and drives customer lifetime value. But it takes more than good intentions. It takes deep customer insight and the courage to align an entire organization around a customer-first North Star. Arnold has a proven ability to make it safe for brands to be brave."