Pro Football Hall of Famer Peyton Manning is debuting “Parachute,” his sixth Budweiser commercial. The brand has been the official beer sponsor of the NFL for nearly 30 years.

The spot depicts Manning skydiving into a football stadium, when he suddenly calls an audible and changes course. He thinks he's headed for a Bud Light, but instead smashes into a stadium billboard here.

“Parachute” will run in 15- and 30-second versions across linear, streaming, digital and social.

Creative is by Anomaly NY.

This year’s team lineup includes all 27 of Bud Light’s sponsored NFL teams, showcasing team logos, official team colors, and jersey-inspired retro stripes wrapping the top and bottom of each can. QR codes allow consumers to access content and experiences, such as tailgates, game tickets and merch drops.

“We had a lot of fun bringing Bud Light’s new ‘Anything For’ platform to life for the NFL season,” said Nick Alock, Anomaly creative director Nick Alcock. “The firsthand research conducted by the team confirmed what we all suspected — Bud Light is the perfect beer for watching football, so it’s no surprise fans would do just about anything to get their hands on one.”

Manning recently starred in Bud Light’s digital comedy sketch "Armchair Quarterback," part of the brand’s larger partnership with Netflix for the show's second season.