Tag results for "upfront"
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?A broad view of recent industry initiatives to create standards for audien ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Supplier of the Year: NBCUniversalNBCU saw an opportunity for an inflection point in 2022 and execut ...
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person UpfrontAMC Networks will offer a live, in-person upfront presentation on April 1 ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's PlaceIn a further move to compete with linear TV, Netflix will ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'Major TV network-based media companies, working with OpenAP, are starting up ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?TV and movie creators may look to cash in a bigger w ...
- National TV Ad Spend Trims Losses, Down 2% For NovemberAlthough the NFL and college football brought in a collective $1.1 billi ...
- Upfront TV Presentations Facing Weak Engagement And ROI - Should They Be Cancelled?Are the sometimes entertaining TV upfront events now a cancelled TV serie ...
- Stodgy Carnegie Hall Is No Place For A 21st-Century Content CompanyOpened 131 years ago in 1891, Carnegie Hall is a 19th-century rel ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront EventParamount Global is making a dramatic move this year in abandoning i ...
- Q4 Scatter Pacing Down 39%The difference between upfront and scatter market TV-placed media in the peri ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk RatingsE.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic"There are some who have suggested that the current environment is wor ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In UpfrontMore than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Vizio Overdelivers Smart TV Ad Revenue Amid 'Challenging Environment': AnalystSmart TV platform revenue at Vizio Holding Co. grew 49% to $1 ...
- National TV Ad Spend Flat For September -- Ending Monthly DeclinesPositive news came with September reversing a general monthly decline that beg ...
- Vizio Ads Pulls In $200M In Upfront TV CommitmentsVizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- iSpot Hires Former Inscape And Samsung Ads Exec Jodie McAfeeLooking to ramp up even more new TV currency connections with ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?The key measure will be where upfront ad deals actually land, sa ...
- NBC Prime-Time Cutback Leaves Loyal Affiliates In The LurchAlthough the plan is being portrayed as "preliminary" and not yet forme ...
- Is Brand Vs. Performance Media An Outdated Construct?"The overall mix of advertising shifts possibly in favor of brand rath ...
- NBC Considers Reducing Prime Time By 1 HourNBC is considering a groundbreaking move: giving back one hour of programmi ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- VAB Finds 85% Of TV Networks Using New MeasurementEighty-five percent of TV networks are using new measurement currencies and too ...
- TelevisaUnivision Sees 10% Q2 Ad Growth, Launches ViX+ StreamerTelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 millio ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than VolumeThe upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
