Amazon Ads Expands Prime Video Interactive Ad Formats
- by Wayne Friedman , May 7, 2024
Looking to expand its e-commerce/digital consumer shopping experience, Amazon Ads will offer advertisers “shoppable carousel” TV advertising
opportunities where viewers can shop multiple product variations via remote control during TV shows and/or movies advertising breaks on the Prime Video streaming service, including live
sports.
This and other new interactive TV ad formats will be shown
to media agency and advertising executives in New York City at Pier 36 during Amazon's streaming TV upfront presentation on May 14.
Other interactive ad formats will include “pause ads,” which occur when viewers press pause on
their remotes. These will be “translucent” on-screen ads for product and other brand messaging, along with "Add to Cart" and "Learn More" on-screen options.
Also there will be interactive “brand trivia” ads -- messaging to help
advertisers add more storytelling and “factoids” about their brands, where consumers can also purchase products directly and claim Amazon shopping credits and rewards.
All this expands on Amazon Ads’ existing interactive video ads
formats, which started up in 2021, where consumers use TV remotes to make purchases and other actions.
Amazon interactive ad formats are available a majority of Amazon’s streaming TV businesses, including on TV shows, movies, and live sports on Prime
Video, Twitch, Fire TV Channels, and 3P streaming TV apps.
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