- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Twitter 'Breeds Massive Copyright Infringement,' Music Publishers Claim
PolicyBlog, Wendy Davis - Thursday, June 15, 2023
"Twitter consistently and knowingly hosts and streams infringing copies of musical compositions ...
- U.S. Soccer, Volkswagen Launch #WeBelieve Effort
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2023
With Volkswagen's help, fans can submit messages of encouragement to the USW ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
TV Watch, Wayne Friedman - Friday, May 5, 2023
YouTube wants your attention and advertising dollars this upfront period, telling i ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
- Instagram's New Ad Policies Expand UGC Brand Partnership Opportunities
Digital News Daily, Colin Kirkland - Tuesday, May 2, 2023
Instagram announced on Tuesday that it is renaming Branded Content Ads ...
- Consumers Seek Rewards For Posting User-Generated Content
Research Intelligencer, Robert Williams - Friday, April 28, 2023
More than half of consumers say they would be incentivized to crea ...
- Emplifi Upgrades Its Customer Engagement Tool Set
Email Marketing Daily, Ray Schultz - Friday, April 7, 2023
Fueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Judge Blocks New York Online 'Hate Speech' Law
Digital News Daily, Wendy Davis - Wednesday, February 15, 2023
A judge has blocked a New York law that would have requir ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Judge Dismisses Complaint Against Facebook Over Rohingya Genocide
Digital News Daily, Wendy Davis - Thursday, December 15, 2022
Siding with Meta Platforms, a federal judge has dismissed a class-action complai ...
- Circle K Debuts First National Fuel Ad Campaign in U.S.
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2022
Circle K customers are invited to share how the brand is pa ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- IAB And Others Want Supreme Court To Strike Down Florida Social Media Bill
PolicyBlog, Wendy Davis - Wednesday, November 23, 2022
Florida's social media "censorship" law is "designed to force a sea chan ...
- Emplifi Acquires Pixlee TurnTo, Provider Of User-Generated Content
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
This marks Emplifi's first purchase since receiving a large funding round earli ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- Dodge Features Owner Content In Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2022
The "Real Brotherhood of Muscle" national campaign from GSD&M launches today acro ...
- Trump's Truth Social Delayed For Release In Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 30, 2022
Google is holding up the approval process for Truth Social's Android a ...
- Influencers Not As Trusted As Ordinary Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 6, 2022
Eighty-five percent of shoppers prefer content from actual customers to that suppli ...
- TikTok Q&A: Seizing Your Viral Moments
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Carpe TikTok. Kendra Scott's social media team did exactly that when wom ...
- Texas Social Media Law Harms Users, Violates First Amendment, Groups Say
Digital News Daily, Wendy Davis - Friday, April 8, 2022
"The First Amendment protects the rights of social media services to publi ...
- Snapchat Must Face Claim That Speed Filter Caused Fatal Car Crash
Digital News Daily, Wendy Davis - Tuesday, April 5, 2022
Family members of two passengers killed in a high-speed car crash c ...
- Anti-Piracy Proposal Panned By Pinterest, Vimeo, Others
Digital News Daily, Wendy Davis - Thursday, March 31, 2022
An anti-piracy proposal that would require companies to use as-yet-undeveloped filtering too ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- New Bill Would Effectively Require Anti-Piracy Filters
Digital News Daily, Wendy Davis - Friday, March 18, 2022
The bill, introduced Friday, could reshape online copyright law, effectively requiring w ...
- 'EARN IT' Act Threatens Privacy And Cybersecurity, Critics Say
Digital News Daily, Wendy Davis - Friday, February 4, 2022
The "sadly misguided" EARN IT Act "will not protect children, stop t ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- Consumers Most Prefer Fresh User-Generated Content On Websites
Research Intelligencer, - Thursday, January 13, 2022
Some 88% of people said they always or regularly check the da ...