- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- Court Confirms Ruling Against Facebook In Battle Over News Anchor's Photo
Digital News Daily, Wendy Davis - Wednesday, November 17, 2021
In a defeat for Facebook, a federal appellate court on Wednesday refus ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Senate Bill Threatens Web Companies With Lawsuits Over Recommendations
Digital News Daily, Wendy Davis - Wednesday, October 20, 2021
The "Protecting Americans from Dangerous Algorithms Act" would allow people to s ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWi ...
- Bill Seeks To Strip Websites Of Protections For False COVID-19 Information Posted By Users
PolicyBlog, Wendy Davis - Thursday, July 22, 2021
President Joe Biden recently accused Facebook of "killing people" by allowing fal ...
- 3 Ways UGC Will Change Advertising
Marketing Insider, Rebecca Hawkins - Monday, July 12, 2021
User-generated content (UGC) captures an authentic intimacy no other creative format c ...
- Judge Blocks Florida Restrictions On Social Media Platforms
Digital News Daily, Wendy Davis - Wednesday, June 30, 2021
A federal judge largely blocked enforcement of a new Florida law th ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Marketing Politics Weekly, Joe Mandese - Tuesday, June 29, 2021
More than half of Americans have observed a rise in fake and/ ...
- Florida Defends Social Media Law, Says Tech Companies Can Be Forced To Host Politicians
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
State officials argue that the new social media law law advances t ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- It's Text Time: Most Consumers Are Open To Mobile Messages
Email Insider, Ray Schultz - Thursday, April 29, 2021
Almost all shoppers have made at least one purchase on mobile ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-relat ...
- Toyota Aims To Change Minivan Perceptions Via Pinterest
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2021
Pinterest has helped Toyota "increase brand perception, favorability, and consideration," Toyota's Ang ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- Mini Looking For Owner Love Stories to Feature
Marketing Daily, Tanya Gazdik - Sunday, February 14, 2021
Owners are invited to share their stories via social media with t ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify tren ...
- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Performance Marketing Insider, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...
- 3 Ways UGC Will Change Advertising
Marketing Insider, Rebecca Hawkins - Thursday, December 24, 2020
User-generated content (UGC) captures an authentic intimacy no other creative format c ...
- 3 Ways UGC Will Change Advertising
Marketing Insider, Rebecca Hawkins - Monday, October 12, 2020
User-generated content (UGC) captures an authentic intimacy no other creative format c ...
- Trump's Social Media Order Aims To Weaponize FCC, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
"The President seeks to embroil the FCC in a political effort ...
- Biden, The DNC, UGC
Media Insider, Steven Rosenbaum - Monday, August 24, 2020
People don't realize that what the DNC did was extraordinarily difficult ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2020
"We have observed and expect deal flow to continue to accelerate ...
- New Bill Would Require Platforms To Disclose Content Removal Policies
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
The Platform Accountability and Consumer Transparency Act, introduced Wednesday by Sens. Bri ...
- Mini Uses Video Contest To Select Customer For Special Car
Marketing Daily, Tanya Gazdik - Monday, June 1, 2020
Nick Tubbs' "creativity, passion, and vast collection of Mini items sealed t ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennial ...
- Facebook Questioned Over Misleading Census Ads
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Facebook is facing questions from Senator Kamala Harris over its failure ...
- Tech Industry, Digital Rights Advocates Blast 'EARN It' Act
PolicyBlog, Wendy Davis - Thursday, March 5, 2020
The EARN IT Act, introduced Thursday, could give tech companies an incenti ...