Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video

  • by March 29, 2022

As more media companies launch streaming video services, consumers worldwide increasingly are making choices about which ones are worth the monthly subscription fees.

Churn rates among subscription video-on-demand (SVOD) services are one indicator that some viewers may tolerate commercial breaks for lower fees. Alternately, they may seek out free ad-supported …

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