- NBC's Olympic Ratings Surpass Goal, But Video Ads Lag
Online Media Daily, Mark Walsh - Monday, August 25, 2008
NBC Universal's $1 billion advertising bet on the Beijing Olympics has pa ...
- The Olympic Games: Most Challenging Digital Media Supply Chain Ever?
Video Insider, Tom Ohanian - Monday, August 25, 2008
The just-concluded Summer Olympic Games featured an unprecedented amount of coverage ov ...
- Crackle.com's COMA Aimed At Mobile Users
Online Media Daily, - Friday, August 22, 2008
Michael Madsen, George Hamilton and Paul Ben-Victor are starring in COMA, ...
- Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video
Marketing Daily, Gavin O'Malley - Thursday, August 21, 2008
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of cari ...
- Suit Over YouTube Video Allowed To Proceed
Online Media Daily, - Thursday, August 21, 2008
A federal judge is allowing a woman to sue Universal Music Cor ...
- Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video
Online Media Daily, Gavin O'Malley - Thursday, August 21, 2008
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of cari ...
- Hulu Gains Against YouTube; Still Light Years Away
Around the Net In Online Marketing, Ross Fadner - Wednesday, August 20, 2008
...
- Broadband Enterprises Taps Digital Element
Online Media Daily, - Wednesday, August 20, 2008
Online publisher and video network Broadband Enterprises has tapped Digital Element ...
- Newsweek, Wash Post Partner For Convention Video
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
...
- Report: Prerolls Don't Turn Off Many Users
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 19, 2008
The impending death of the preroll ad has been vastly overstated, Advertisi ...
- Exercise TV, 'Seventeen' Team For Videos
MediaDailyNews, - Tuesday, August 19, 2008
ExerciseTV has teamed with Hearst's Seventeen magazine to produce "The Seventeen Trainer ...
- Google Tests YouTube Mobile Ads
Online Media Daily, - Tuesday, August 19, 2008
Google has begun testing display ads on the YouTube mobile site ...
- Vringo Launches Video Ringtone Channel Service
Online Media Daily, - Tuesday, August 19, 2008
Video ringtone company Vringo has launched Vringo Channels, a video ringtone chann ...
- Tremor: Pre-Roll Video Completion Tallies 80%
Online Media Daily, Tanya Gazdik - Tuesday, August 19, 2008
Pre-roll advertising is highly effective when paired with the right content, accordi ...
- Growing Video Ad Avails
Video Insider, Eric Franchi - Tuesday, August 19, 2008
The release of the Bain/IAB Digital Pricing Research study has had t ...
- Media Firms Profit From Pirated YouTube Clips
Around the Net In Media, Joan Voight - Monday, August 18, 2008
After years of regarding pirated video on YouTube as a threat, so ...
- The Consumer: Watching Us Watching You
Media Magazine, - Tuesday, July 22, 2008
Weezer just launched a brilliant video to promote its latest single, "Po ...
- Video Ad Study Shows High Engagement Rates
Online Media Daily, Mark Walsh - Monday, August 18, 2008
Completion rates for pre-roll video ads approached 90% and click-through rates averag ...
- Local Advertising: Lessons for All Video Advertisers
Video Insider, Michael Shehan - Monday, August 18, 2008
Just how in the world will local online video advertising become ...
- eMarketer Dramatically Lowers Online Video Ad Forecast
Online Media Daily, Gavin O'Malley - Friday, August 15, 2008
EMarketer now expects domestic online video ad spending to reach just $5 ...
- How to Develop DROV (Direct Response Online Video)
Video Insider, Tod Sacerdoti - Wednesday, August 13, 2008
On a recent agency tour, I was asked the same question ...
- Can Web Video Spending Reach $50 Billion?
Around the Net In Online Marketing, Ross Fadner - Friday, August 8, 2008
If Web video spending is going to eclipse TV's $50 billion, ...
- YouTube's Gaudy Video Player
Around the Net In Online Marketing, Ross Fadner - Thursday, August 7, 2008
YouTube is selling out, says The New York Times' Saul Hansell. Up ...
- Oddcast Partners With Visionaire For A&E Promotion
Online Media Daily, Gavin O'Malley - Thursday, August 7, 2008
Oddcast, a media technology company that develops conversational character products, today wi ...
- DoubleClick To Serve Ads In Microsoft's Silverlight Player
Online Media Daily, - Wednesday, August 6, 2008
Microsoft and Google have learned how to play nice--at least in t ...
- NBCU Turns to VOD For Olympic Coverage
MediaDailyNews, David Goetzl - Tuesday, August 5, 2008
NBC Universal said it has reached agreements with a run of cab ...
- 10 Questions For RFPing A Portal Or Video Ad Network
Video Insider, Tod Sacerdoti - Tuesday, August 5, 2008
Whether you are buying video ads from a portal, publisher with multip ...
- YouTube To Offer Olympics Content
Around the Net In Online Marketing, Ross Fadner - Monday, August 4, 2008
...
- Working It: Women's Wear Daily Relaunches Web Site
Online Media Daily, Tanya Gazdik - Monday, August 4, 2008
Women's Wear Daily today unveils an all-new WWD.com, relaunched with a n ...
- Dispute Spotlights comScore Ad Network Rankings
Online Media Daily, Mark Walsh - Monday, August 4, 2008
The home page of video ad network YuMe aggressively touts the compa ...