• August 6, 2008

Microsoft and Google have learned how to play nice--at least in the realm of online video advertising--as the companies announced a partnership to enable DoubleClick to serve ads in Silverlight 2, the second version of Microsoft's streaming video player.

Advertisers can tap into available Silverlight 2 inventory through DoubleClick's In-Stream video advertising platform, which includes detailed analytics and forecasting tools. Silverlight 2 joins a host of online video players that DoubleClick can serve ads into, including FlashIn-Stream ads, including Real Media, Windows Media, and Adobe's market leader, Flash.

Initial inventory includes Olympics content from NBC Universal's NBCOlympics.com.--Tameka Kee