• August 20, 2008

Online publisher and video network Broadband Enterprises has tapped Digital Element to improve the contextual and behavioral ad targeting capabilities within its Vindico technology platform.

Vindico's technology provides advertisers, content suppliers and site publishers with a variety of services, including digital ad-serving, tracking, reporting, contextual and behavioral content distribution.

Digital Element provides "geolocation" technology, which allows businesses to improve audience segmentation capabilities and targeting based on a set of parameters that include geographic location (country, region, state, city and ZIP code); connection speed; Internet Service Provider; language; domain name and demographics.--Gavin O'Malley