- Hulu's Super Bowl Ad: Searching For Mushy TV Brains
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Roc ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Bertucci's Taps SapientNitro As AOR
Online Media Daily, Joe Mandese - Monday, January 30, 2012
The Bertucci's restaurant group has named SapientNitro as its agency of recor ...
- Definition 6 Makes Facebook Users The Stars Of Their Own Movies, Turns Timeline Into Screenplays
Online Media Daily, Joe Mandese - Tuesday, January 31, 2012
Definition 6, which Monday evening was recognized as the "Viral Video Agen ...
- Length Doesn't Matter; It's What's In the Video That Counts
VidBlog, Daisy Whitney - Tuesday, January 31, 2012
Consumers care more about what's in a brand video than how lo ...
- Honda's "Leap List" Works When Scaled Down
Video Critique, Larry Dobrow - Tuesday, January 31, 2012
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR- ...
- You Get What You Pay For
Video Insider, - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second sp ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Content Is Dead -- Long Live Content
Video Insider, Ashkan Karbasfrooshan - Monday, January 30, 2012
When Viacom founder Sumner Redstone said "content is king," it was ...
- Netflix On Amazon
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
Netflix said it expects Amazon.com Inc. to brand Amazon's video streaming offeri ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- Apple 4S Campaign Streamed 36M TImes
Online Media Daily, Gavin O'Malley - Thursday, January 26, 2012
Which brands are best at getting people to share their messages? Wel ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Videology Measures Offline Segments Of In-Stream Videos
Online Media Daily, Gavin O'Malley - Wednesday, January 25, 2012
Can you accurately measure the impact of online video advertising on offli ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Coast Guard Skips Recruitment Spiel, Adds Informational Videos To YouTube Account
Video Critique, Larry Dobrow - Thursday, January 26, 2012
As a northeasterner with a pronounced political bent, I only avail myse ...
- The Future Of Web TV: Strength In Numbers
Video Insider, Paul Kontonis - Thursday, January 26, 2012
All indicators are pointing to this being the year for Web vide ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- MeFeedia Launches Kid-Safe Video Hub For iPad and Fire
Mobile Marketing Daily, Steve Smith - Wednesday, January 25, 2012
Video search and discovery engine MeFeedia launches its Kids Videos app ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video b ...
- All Grown Up, Video Explodes In 2012
Video Insider, Alison Provost - Wednesday, January 25, 2012
If you take a good, hard look at the online video industr ...
- MIT Researchers Develop Compression Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 24, 2012
Massachusetts Institute of Technology researchers presented a new algorithm this week ...
- Clearstream To Announce Video Score System
Raw, Laurie Sullivan - Tuesday, January 24, 2012
Chicago-based Clearstream will introduce a standard Wednesday for measuring video quality. Bri ...
- YouTubers Watch 4 Billion Videos per Day
The Social Graf, Erik Sass - Tuesday, January 24, 2012
Wow, that's a lot of cats doing funny stuff: YouTube visitors a ...
- YouTube TipSheet: Ten-Fold Increase to 60 Hours of Video Per Minute; Prepping for Super Bowl; Quarterly Earnings Ad Report
VidBlog, Daisy Whitney - Tuesday, January 24, 2012
Five years ago, consumers were uploading six hours of video to YouTu ...
- Axe Unleashes Anarchy
Video Critique, Larry Dobrow - Tuesday, January 24, 2012
When I last checked in on Axe, it was reveling in t ...
- To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game
Video Insider, Seraj Bharwani - Tuesday, January 24, 2012
It's crunch time for Super Bowl 2012 advertisers. Over the next f ...
- Video Rental Stores On 'Life Support'
Marketing Daily, Aaron Baar - Saturday, January 21, 2012
The end of the video store is nigh. According to the N ...
- YouTube: Influence TV Everywhere Will Have On Search
SearchBlog, Laurie Sullivan - Monday, January 23, 2012
Revenue of the U.S. television ecosystem in 2012 will reach about $1 ...
- Video Vendors Test, Roll Out New Online Video Ad Formats
VidBlog, Daisy Whitney - Monday, January 23, 2012
Ever on the hunt for ROI in online video, a number ...