- Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- Will Facebook Anthology Disrupt Video Advertising?
Performance Marketing Insider, Rick Backus - Wednesday, April 29, 2015
Video advertising still kinda sucks. The persistent video advertising model typically forc ...
- Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
Video Insider, Daisy Whitney - Wednesday, April 29, 2015
Don't let anyone tell you otherwise. Size matters. Sure, the small scre ...
- More Than Two In Three Tell IAB Video Spend Will Increase Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
According to a study by the Interactive Advertising Bureau (IAB), 68% ...
- Yahoo Teams With Simon Cowell On New Content
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Yahoo has announced 18 new series in an effort to bolster i ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is worki ...
- Coldwell Banker Renews MLB Partnership
Marketing Daily, Tanya Gazdik - Monday, April 27, 2015
"This series allows us to connect with these icons on a mo ...
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compar ...
- At Uptown Upfront, MTV Screams For Advertiser Attention
MediaDailyNews, Adam Buckman - Wednesday, April 22, 2015
MTV put on an upfront presentation distinguished by the grossest opening se ...
- Finally, An App That Rewards You For Sitting Around
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
"This is all about turning the fitness tracking trend on its he ...
- Yahoo Search Improves, But Misses Analysts' Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2015
Yahoo reported Tuesday that search volume rose in the first quarter ...
- Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
Yahoo released native video and video-app install ads on Wednesday, days befo ...
- Senators Seek To Block Comcast's Merger With Time Warner
Daily Online Examiner, Wendy Davis - Tuesday, April 21, 2015
Comcast's proposed $45.2 billion takeover of Time Warner Cable would result ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year wh ...
- TV Set Viewing Drops While Device Viewing Rises
Video Insider, Daisy Whitney - Tuesday, April 21, 2015
TV may not be going away, but the TV set itself ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- The Dove Effect
Video Insider, Mallory Russell - Monday, April 20, 2015
Last week, I proclaimed April to be the month of Dove. ...
- Four Ways Bad Video Practices Can Torpedo Search
Around the Net in Video, P.J. Bednarski - Friday, April 17, 2015
A look at four irritating ways marketers abuse videos, turning something th ...
- Snapchat-ish: 'Quickie' Offers A Quick Live Video 'Chat'
Around the Net in Video, P.J. Bednarski - Friday, April 17, 2015
It's a new quick way to chat, live, with a friend w ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleCli ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- Video-Makers, Stop Disobeying Laws Of Natural Order
Video Critique, Larry Dobrow - Friday, April 17, 2015
Maybe it's the pique or impertinence that comes with advancing age, b ...
- Group M and AOL Partner For New Shows
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
The two have approached production companies to develop ideas for AOL Original ...
- Under Half Of Video Ads In 2014 Were Viewable
RTBlog, Tyler Loechner - Wednesday, April 15, 2015
Vindico, a Viant company and digital video ad platform, recently released i ...
- BuzzFeed Serious About Developing TV And Movie Projects
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
There is much more to BuzzFeed than shareable listicles and quizzes, accordi ...