- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
RTBlog, Tyler Loechner - Friday, May 8, 2015
Google has released new data that says just over half (54%) ...
- NEW! When Foreign Films Have Bacon Subtitles
Out to Launch, Amy Corr - Thursday, May 7, 2015
I enjoy watching foreign films, but if every foreign film had bac ...
- Will The Force Be With Brands This Year?
Video Insider, Mallory Russell - Friday, May 8, 2015
Last year, the ad world had three major sporting events to ral ...
- How Programmatic Influences Customer Journeys
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 7, 2015
As programmatic moves into display, video, mobile and more, search engi ...
- This Year's Crop Of Mother's Day Ads Tries Too Hard
Video Critique, Larry Dobrow - Thursday, May 7, 2015
All this said: It is time for brands to pull back ...
- Want to Make TV And Video One Buy? Change The Cost Models
Video Insider, Katrin Ribant - Wednesday, May 6, 2015
Marketers dream of buying video and TV as a single channel. Fr ...
- Android Leads In Mobile Display Volumes, iOS Ahead In Mobile Video
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
First-quarter data has shown that Android tops iOS in both traffic a ...
- The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centr ...
- Digital Video Advertising: Time To Take Notice
Marketing: CPG, Scott Jones - Wednesday, May 6, 2015
If you're a CPG marketer and you're not yet leveraging digital vid ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- Give Smartphone Viewers Ad Choice, And They'll Engage
Video Insider, Daisy Whitney - Tuesday, May 5, 2015
Mobile viewers are busy, on the go, and often don't have mu ...
- Red Bull To Pioneer Data On Top Of Content, Not Behind It
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Red Bull is redefining the role of data in its content, overlayi ...
- Tremor Adds Linear TV Inventory To Platform
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Tremor Video, a video ad tech firm, on Monday announced that ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- The Ad-Tech Wave Is Gonna Crash
Real-Time Daily, Frank Sinton - Monday, May 4, 2015
If the current state of the ad tech industry can be compress ...
- Programmatic Mobile Video Getting Its Legs
RTBlog, Tyler Loechner - Monday, May 4, 2015
Marketers are in the process of learning and perfecting mobile advertising, vid ...
- My 'Mad Men' VOD Experience: What It Means For TV Business Model
Video Insider, John R. Osborn - Monday, May 4, 2015
Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but sti ...
- Nielsen Adds Roku Video Measurement
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Nielsen will begin measuring video ads on popular streaming service Roku. T ...
- EU Focuses On Data Use, Search By U.S. Sites
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 30, 2015
The European Commission plans to launch a probe into how online platfor ...
- Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2015
The multimillion-dollar cost of building and maintaining a programmatic platform could sl ...
- Time Warner Cable Adds Video Subscribers, Ups Revs
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
On the heels of its merger deal ending, Time Warner Cable show ...
- Nielsen Gives Roku, BrightRoll Measurement Accountability
Online Video Daily, Laurie Sullivan - Thursday, April 30, 2015
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursd ...
- Yahoo's BrightRoll Doubles Down On Mobile Video
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a n ...
- What David Letterman Means To Me
Video Critique, Larry Dobrow - Friday, May 1, 2015
Now that the first (and only?) valedictory interview with David Letterman h ...
- Who Will Be Crowned King In The Evolving Video Media World?
Video Insider, Alvin Bowles - Friday, May 1, 2015
This is arguably the most competitive time in the world of short-fo ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Digital Video Viewing On The Mobile Internet Leads Growth
Research Brief, Jack Loechner - Thursday, April 30, 2015
Adults in the US will spend an average of 5 hours, ...
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2015
Adobe Systems announced Wednesday that it has acquired dynamic creative technology fr ...
- Top-Performing, Must-Watch Video Ads
Video Insider, Mallory Russell - Thursday, April 30, 2015
Here's a breakdown of the some of the latest, greatest video a ...