- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- The Dove Effect
Video Insider, Mallory Russell - Monday, April 20, 2015
Last week, I proclaimed April to be the month of Dove. ...
- Four Ways Bad Video Practices Can Torpedo Search
Around the Net in Video, P.J. Bednarski - Friday, April 17, 2015
A look at four irritating ways marketers abuse videos, turning something th ...
- Snapchat-ish: 'Quickie' Offers A Quick Live Video 'Chat'
Around the Net in Video, P.J. Bednarski - Friday, April 17, 2015
It's a new quick way to chat, live, with a friend w ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleCli ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- Video-Makers, Stop Disobeying Laws Of Natural Order
Video Critique, Larry Dobrow - Friday, April 17, 2015
Maybe it's the pique or impertinence that comes with advancing age, b ...
- Group M and AOL Partner For New Shows
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
The two have approached production companies to develop ideas for AOL Original ...
- Under Half Of Video Ads In 2014 Were Viewable
RTBlog, Tyler Loechner - Wednesday, April 15, 2015
Vindico, a Viant company and digital video ad platform, recently released i ...
- BuzzFeed Serious About Developing TV And Movie Projects
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
There is much more to BuzzFeed than shareable listicles and quizzes, accordi ...
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda ...
- Viewswagen Puts Ads in Uber, Lyft Cars
MediaDailyNews, Erik Sass - Tuesday, April 14, 2015
Interactive digital video advertising is well established in taxis. Now it's comi ...
- Mobile Video Viewing Varies Widely by Age -- Brands Must Target
Video Insider, Daisy Whitney - Wednesday, April 15, 2015
In the digital video business, it's somewhat of a given that sma ...
- Sprint Teaches Consumers About 'Six'
Marketing Daily, Aaron Baar - Monday, April 13, 2015
"These [launches] are big events for all the carriers," Josh Sitzer, Sprint ...
- Sheba Launches Effort To Support 'Perfect Portions' Entrees
Marketing Daily, Tanya Gazdik - Monday, April 13, 2015
The product is supported by an integrated marketing campaign, highlighting the innovatio ...
- Sideswipes: The Cut-Down Generation - Or Why We're Going Multisensory
MediaDailyNews, Katie Meier - Tuesday, April 14, 2015
Things are in moments now. Meaning (both discovering it and making i ...
- Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
Online Video Daily, Laurie Sullivan - Monday, April 13, 2015
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 milli ...
- April Is The Month Of Dove
Video Insider, Mallory Russell - Tuesday, April 14, 2015
For the last three Aprils, Dove has launched a stunt-based video campai ...
- Unlimited Data Is Irresistible Temptation
Marketing Daily, Aaron Baar - Sunday, April 12, 2015
In a new series of short videos viewable on social media, Boo ...
- Petco Videos Raise Awareness For Pet Adoption
Marketing Daily, Tanya Gazdik - Sunday, April 12, 2015
The documentary-style series features celebrities such as San Diego Padres pitcher Tys ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Vibrant Media Enters Pre-Roll Video Market
Online Video Daily, Laurie Sullivan - Friday, April 10, 2015
Vibrant Media plans to enter the pre-roll ad market competing with vid ...
- NEW! Petco Expands "Think Adoption First" Campaign
Out to Launch, Steve McClellan - Sunday, April 12, 2015
Petco has launched new video series featuring celebrity “pet parents” and the ...
- Clinton Announces Run For Presidency As Republicans Strike Back With Online Ads
SearchBlog, Laurie Sullivan - Monday, April 13, 2015
Hillary Rodham Clinton's political mavens didn't waste any time posting videos ...
- The Argument For More TV Episodes On VOD
TV Watch, Wayne Friedman - Monday, April 13, 2015
The biggest U.S. cable operator, Comcast Corp., would like to see ma ...
- TRX Wants People To Get 'Better'
Marketing Daily, Aaron Baar - Thursday, April 9, 2015
A new video from the brand (being shown on YouTube and ...
- Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
Marketing Daily, Karlene Lukovitz - Thursday, April 9, 2015
"Between them, the international vloggers in this campaign have over 7 milli ...
- Mobile Video Will Pass Desktop In 2016
MoBlog, Erik Sass - Friday, April 10, 2015
Mobile's share of total online video viewing is set to soar fr ...