NEW! Lowe's Resurrects Great Painters To Promote Great Paint

lowesLowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in more than 40 years. To celebrate, Lowe's informed some of history's greatest dead painters that there's stiff competition in town. When Andy Warhol learns of a "legendary name in paint" available at Lowe's, he assumes it's himself. Told that it's Sherwin-Williams, Warhol says "I must paint him." See it here. Van Gogh, already missing an ear, believes a random pigeon is behind the voice telling him about great paint at Lowe's. Watch it here. The next video resurrected Bob Ross and my fond childhood memories of watching him paint. See it here. The final ad interrupts Da Vinci while he paints the Mona Lisa. Watch it here. The ads will run online and on Lowe's social media sites through September. BBDO New York created the campaign, directed by Joachim Back.

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