- Nielsen Adds Roku Video Measurement
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Nielsen will begin measuring video ads on popular streaming service Roku. T ...
- EU Focuses On Data Use, Search By U.S. Sites
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 30, 2015
The European Commission plans to launch a probe into how online platfor ...
- Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2015
The multimillion-dollar cost of building and maintaining a programmatic platform could sl ...
- Time Warner Cable Adds Video Subscribers, Ups Revs
MediaDailyNews, Wayne Friedman - Thursday, April 30, 2015
On the heels of its merger deal ending, Time Warner Cable show ...
- Nielsen Gives Roku, BrightRoll Measurement Accountability
Online Video Daily, Laurie Sullivan - Thursday, April 30, 2015
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursd ...
- Yahoo's BrightRoll Doubles Down On Mobile Video
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a n ...
- What David Letterman Means To Me
Video Critique, Larry Dobrow - Friday, May 1, 2015
Now that the first (and only?) valedictory interview with David Letterman h ...
- Who Will Be Crowned King In The Evolving Video Media World?
Video Insider, Alvin Bowles - Friday, May 1, 2015
This is arguably the most competitive time in the world of short-fo ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Digital Video Viewing On The Mobile Internet Leads Growth
Research Brief, Jack Loechner - Thursday, April 30, 2015
Adults in the US will spend an average of 5 hours, ...
- Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2015
Adobe Systems announced Wednesday that it has acquired dynamic creative technology fr ...
- Top-Performing, Must-Watch Video Ads
Video Insider, Mallory Russell - Thursday, April 30, 2015
Here's a breakdown of the some of the latest, greatest video a ...
- Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- Will Facebook Anthology Disrupt Video Advertising?
Performance Marketing Insider, Rick Backus - Wednesday, April 29, 2015
Video advertising still kinda sucks. The persistent video advertising model typically forc ...
- Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
Video Insider, Daisy Whitney - Wednesday, April 29, 2015
Don't let anyone tell you otherwise. Size matters. Sure, the small scre ...
- More Than Two In Three Tell IAB Video Spend Will Increase Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
According to a study by the Interactive Advertising Bureau (IAB), 68% ...
- Yahoo Teams With Simon Cowell On New Content
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Yahoo has announced 18 new series in an effort to bolster i ...
- Portals Step Up With Broadcasters To Meet Growing Online Video Ad Demand
London Blog, Sean Hargrave - Tuesday, April 28, 2015
The surprising news of the day is not that Yahoo is worki ...
- Coldwell Banker Renews MLB Partnership
Marketing Daily, Tanya Gazdik - Monday, April 27, 2015
"This series allows us to connect with these icons on a mo ...
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compar ...
- At Uptown Upfront, MTV Screams For Advertiser Attention
MediaDailyNews, Adam Buckman - Wednesday, April 22, 2015
MTV put on an upfront presentation distinguished by the grossest opening se ...
- Finally, An App That Rewards You For Sitting Around
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
"This is all about turning the fitness tracking trend on its he ...
- Yahoo Search Improves, But Misses Analysts' Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2015
Yahoo reported Tuesday that search volume rose in the first quarter ...
- Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 22, 2015
Yahoo released native video and video-app install ads on Wednesday, days befo ...
- Senators Seek To Block Comcast's Merger With Time Warner
Daily Online Examiner, Wendy Davis - Tuesday, April 21, 2015
Comcast's proposed $45.2 billion takeover of Time Warner Cable would result ...
- To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, c ...
- Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year wh ...
- TV Set Viewing Drops While Device Viewing Rises
Video Insider, Daisy Whitney - Tuesday, April 21, 2015
TV may not be going away, but the TV set itself ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...