- How To Reduce CPAs Without Reducing Bids
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 18, 2015
How can marketers reduce their cost per acquisition without reducing bids? Goog ...
- Twitter Introduces Auto Play For Video
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
Twitter has announced an update that will introduce auto-playing video and animat ...
- Give Viewers A Reason To Finish Watching Your Video Ads
Online Video Daily, Brian Shin - Wednesday, June 17, 2015
How often do you watch a video ad to completion? One stu ...
- Longer Form Videos Catching On With Mobile Users
Research Brief, Jack Loechner - Wednesday, June 17, 2015
According to a new survey by the Interactive Advertising Bureau (IAB), "Mobi ...
- Twitter Makes Auto-Play Official, Adds Viewability Promise
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 16, 2015
As Twitter searches for a new leader, the company continues to ro ...
- Worldwide Over-The-Top Revenue Balloons
Video Insider, Daisy Whitney - Tuesday, June 16, 2015
Global over-the-top revenue is on a fast track for massive growth ...
- Product Placement Sources Nearly 13%, Outpaces Rest Of Marketing
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
The U.S. product placement marketplace expanded nearly 13% in 2014 and ...
- DSP Adelphic Plugs Into LiveRail For Connected TV Inventory
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
Adelphic, a mobile-focused demand-side platform (DSP), is expanding to new screens. T ...
- Search Takes Publishers Beyond 'Show Me' The Image In EyeIn
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2015
It's rare to get several perspectives on any one topic in ...
- Listerine's Total Care Videos Hit The Mark
Video Critique, Larry Dobrow - Friday, June 12, 2015
The subject of today's little exercise, a series of videos designed ...
- AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To Platform
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
It has been a busy week for AppNexus, one of the large ...
- Mobile Video Ads: Don't Talk, Don't Move
VidBlog, P.J. Bednarski - Thursday, June 11, 2015
Everybody's talking about capturing the mobile video ad market, but if y ...
- Three In Four Publishers Will Increase Video Inventory To Meet Demand
Around the Net In MAD London, Sean Hargrave - Wednesday, June 10, 2015
Almost three-quarters of publishers have pledged to inject more video inventory in ...
- Sinclair Broadcasting Leads $4.4M Round For Programmatic Platform ZypMedia
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Future Digital Video Buyers, Know Your Creators -- At Least 32,000 Of Them
TV Watch, Wayne Friedman - Wednesday, June 10, 2015
Years ago we only needed to follow three networks to buy commercia ...
- Marketers Move TV Money To Programmatic Video
Video Insider, Daisy Whitney - Wednesday, June 10, 2015
Many marketers are moving money from TV to programmatic video, according ...
- Long-Form Video Catching On With Mobile Users, IAB Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
People are increasingly watching long-form video content via their mobile devices, rath ...
- RTL Group's Digital Video Plans Taking Shape
Around the Net in Real-Time, Tyler Loechner - Monday, June 8, 2015
The Wall Street Journal has reported that European broadcast RTL Group, whi ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
MoBlog, Steve Smith - Tuesday, June 9, 2015
An early example of branded live streaming from Bolthouse Farms tells ...
- SoMedia Helps Advertisers Produce Facebook Video Ads
The Social Graf, Erik Sass - Tuesday, June 9, 2015
Video is exploding on Facebook, whose1.3 billion users were viewing over fo ...
- Are Video Ads The Next Digital Bubble?
Video Insider, Paolo Gaudiano - Tuesday, June 9, 2015
It's my opinion that the growing popularity of video as a fo ...
- Radio One Launching OneX Branded Content Studio
Content Marketing Insider, Thom Forbes - Friday, June 5, 2015
Radio One, which reaches 82% of the African-American population across platforms th ...
- Simulmedia Debuts Data-Driven Platform To Optimize Media
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
Launching a new advertising system, based on what it claims is t ...
- Mobile Video Soars, But Ad Dollars Lag
MoBlog, Erik Sass - Friday, June 5, 2015
Americans are watching more and more mobile video, but ad dollars aren ...
- 'Ari Gold Is Back' In Entourage/Cadillac Campaign
Video Critique, Larry Dobrow - Friday, June 5, 2015
If you go see Entourage in the movie theater, I will n ...
- Unbundling Needn't Be End of Profitable Revenue For MVPDs
Video Insider, John R. Osborn - Friday, June 5, 2015
One of the great emotional tug-of-war battles going on in television a ...
- NEW! Nivea Creates Doll That Gets Sunburn When Outdoors Too Long
Out to Launch, Amy Corr - Wednesday, June 3, 2015
What a smart way to get kids to understand the importance ...
- Apple's Win In TV Wars Could Cost Google Search Ad Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Data from online video viewing will become another coin in the coffe ...
- Toyota, Comcast And Samsung Get Unique Platform On NBCU's 'Playing House'
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2015
The sponsorships also involves a new distribution model that, per the networ ...
- Video Will Dominate Mobile Usage by 2020
MoBlog, Erik Sass - Wednesday, June 3, 2015
The number of smartphones in use around the world will more th ...