Tag results for "video"
- Industry Reacts To Verizon's $4.4 Billion AOL PurchaseWhile Verizon and AOL are both consumer-facing companies, analysts and industry watche ...
- TubeMogul Stock Rises As Company Reports $30.3M Q1 Revenue, Ups Full-Year OutlookTubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 20 ...
- Public Ad Tech Firms Ride Waves Of AOL-Verizon DealThe $4.4 billion mega AOL-Verizon deal is having a ripple effect ...
- YouTube Searches On How-To Videos Surge 70%; Search Marketers Need SpontaneityIn the spur of the moment when you need to know somethin ...
- Branded Video Lives Forever -- If It's GreatA well-produced and engaging branded video like Metro Trains Melbourne's "Dumb Wa ...
- Google Says Nearly Half Of All Video Ads Are UnviewableAlmost half (46 percent) of video ads served across the Internet ...
- Viewability Proves Mobile And Video Go Hand In HandMarketers have long suspected that mobile is the channel most suited ...
- Vlogs Are Keeping YouTube The 'Coolest' Youth Video ChannelThere are many pretenders to the crown, but the figures show th ...
- AOL + Verizon = Scale Of Google, FacebookAOL, which was once tied in an ill-fated marriage to a telecommunicatio ...
- Calling All Video Ad-Buying Humans: You Should View ThisThe quality of digital advertising has been top of mind of lat ...
- YuMe To Launch Video DSP This QuarterAdExchanger has reported that publicly traded video ad network YuMe will laun ...
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other CountriesGoogle has released new data that says just over half (54%) ...
- NEW! When Foreign Films Have Bacon SubtitlesI enjoy watching foreign films, but if every foreign film had bac ...
- Will The Force Be With Brands This Year?Last year, the ad world had three major sporting events to ral ...
- How Programmatic Influences Customer JourneysAs programmatic moves into display, video, mobile and more, search engi ...
- This Year's Crop Of Mother's Day Ads Tries Too HardAll this said: It is time for brands to pull back ...
- Want to Make TV And Video One Buy? Change The Cost ModelsMarketers dream of buying video and TV as a single channel. Fr ...
- Android Leads In Mobile Display Volumes, iOS Ahead In Mobile VideoFirst-quarter data has shown that Android tops iOS in both traffic a ...
- The Mama Genre: Zulily, Teleflora, Pampers Weigh InAmong the standouts this year are new videos from Zulily, the mom-centr ...
- Digital Video Advertising: Time To Take NoticeIf you're a CPG marketer and you're not yet leveraging digital vid ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In AustraliaTubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- Give Smartphone Viewers Ad Choice, And They'll EngageMobile viewers are busy, on the go, and often don't have mu ...
- Red Bull To Pioneer Data On Top Of Content, Not Behind ItRed Bull is redefining the role of data in its content, overlayi ...
- Tremor Adds Linear TV Inventory To PlatformTremor Video, a video ad tech firm, on Monday announced that ...
- To Reach Moms, Dove Pushes Multi-Generational AppealUnilever says the campaign came from research that showed that three tim ...
- Chobani Launches Lifestyle-Themed CampaignThe ads, which will run on television during prime time through t ...
- The Ad-Tech Wave Is Gonna CrashIf the current state of the ad tech industry can be compress ...
- Programmatic Mobile Video Getting Its LegsMarketers are in the process of learning and perfecting mobile advertising, vid ...
- My 'Mad Men' VOD Experience: What It Means For TV Business ModelVideo-on-demand (VOD) is a benefit of a viewer cable subscriptions, but sti ...
- Nielsen Adds Roku Video MeasurementNielsen will begin measuring video ads on popular streaming service Roku. T ...
