- Are Facebook's Video Viewer Really Engaged, Asks Google's Ramaswamy
Around the Net in Video, P.J. Bednarski - Friday, May 22, 2015
Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, wh ...
- NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video
Out to Launch, Amy Corr - Thursday, May 21, 2015
It's safe to assume that more people would watch airline in-flight safe ...
- Hyundai Embraces New Message
Video Insider, Mallory Russell - Friday, May 22, 2015
Female empowerment and body issues campaigns have been big winners lately, scori ...
- Spotify Launches Video Content
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Spotify moved to expand its service beyond music on Wednesday, announcing vid ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- Nick Cannon, Jimmy Fallon Help Snapple Promote @LOVESNAPPLE social campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
To help drive sales during its peak summer season, the brand ...
- Google Adds Buy Button For YouTube TrueView Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Supporting the growing number of searches for how-to videos, product reviews, a ...
- Callaway Live Is Ambitious Piece Of Content
Video Critique, Larry Dobrow - Thursday, May 21, 2015
I lack the chromatic diversity of pantwear to be a true golfe ...
- Gen Z Wants Positive Gender Views And Mobile-Friendly Content From Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
A survey of 1,000 individuals ages 12-19 from both the US a ...
- Volkswagen Launches Video Series Dispelling Diesel Myths
Out to Launch, Amy Corr - Wednesday, May 20, 2015
Volkswagen Golf TDI launched an adorable social media campaign dispelling myths abo ...
- Most People Doubt Web Companies Will Keep Data Private
PolicyBlog, Wendy Davis - Wednesday, May 20, 2015
Many Americans doubt that data about their Web activity will be ke ...
- Target Takes Programmatic Aim At Premium Video Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
Patrick Reiter, group manager, digital, at Target, told the audience at OM ...
- Video Ad Views See Strongest Growth Rate in Three Years
Video Insider, Daisy Whitney - Wednesday, May 20, 2015
Consumers are snipping the apron strings to the TV. That doesn't me ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, fr ...
- How Increased Autoplay Adoption Will Push Advertisers To Think Creatively
Video Insider, Jeremy Ostermiller - Tuesday, May 19, 2015
An important shift in online video advertising is ushering in a n ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2015
In a move that is symbolic of bigger shifts taking place ...
- NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer
Out to Launch, Amy Corr - Friday, May 15, 2015
Simple, yet life-changing. Millions of women living in rural India suffer fr ...
- The Validating Effects Of Verizon's AOL Bid
Real-Time Daily, Frank Sinton - Monday, May 18, 2015
Say what you want about the details of Verizon's bid to acqui ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Will Arnett Stars In Bridgestone Campaign For DriveGuard Tires
Marketing Daily, Karl Greenberg - Thursday, May 14, 2015
In the new ads, Arnett is a dad. But he's a d ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- NEW! Lowe's Resurrects Great Painters To Promote Great Paint
Out to Launch, Amy Corr - Thursday, May 14, 2015
Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking t ...
- Text+Motion: Video For The Distracted Age
Video Critique, Steve Smith - Friday, May 15, 2015
Mobility has forced sight, sound and motion to rethink its aesthetic fundamental ...
- Multichannel Video Providers See Uptick, Not Cord-Cutting
Video Insider, Daisy Whitney - Friday, May 15, 2015
Multichannel video providers can relax -- at least for this quarter. T ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Videology Sees Programmatic Mobile Video Campaigns Jump 81% In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
One of the underlying factors of the Verizon-AOL deal may have be ...
- Newtons Gets Hip With Video Series; Ties In With Feeding America
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
"Now We're Newtons" is being supported by a content syndication plan throu ...
- Skype Reunites Lost Pets With Owners
Out to Launch, Amy Corr - Wednesday, May 13, 2015
Skype launched "The Things We Can Do" a series of videos th ...
- Advocates Want AT&T To Offer Broadband-Only Plans, Follow Neutrality Rules
PolicyBlog, Wendy Davis - Wednesday, May 13, 2015
AT&T's pending $48.5 billion merger with DirecTV will give the company ev ...