has launched an online video to support its
rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be
measured. When a series of women of all sizes are asked to approach a scale, it's clear that none of them want to be weighed. When told that they will not be weighed, the women are visibly thrilled.
The women are then asked about their biggest accomplishment and answers include getting divorced, going back to college, making the dean's list as a single mother, weightlifting, donating bone marrow
to a sick sibling, and traveling the world. Nice to see the woman weigh their achievements rather than themselves. Watch it here
created by 360i