• by Fern Siegel , April 18, 2025

For Corona Extra’s 100-year anniversary, Gut kicked off a print campaign in Mexico: “Certified by the Sun.”

The creative utilizes photos from across the country, showing Corona logos faded by the sun — from buildings to beach umbrellas. The logo exists as more than an ad — it illustrates Corona's enduring appeal.

The brand's label was designed in 1935 by Mexican painter Eduardo Cataño.

The campaign will soon appear in other countries. Production company Landia was also involved in the work.

"As we were thinking about what the anniversary campaign for this iconic brand could look like, we realized the imagery had been out there for a long time. All we had to do was go out and capture it," Ramiro Rodriguez Gamallo, CCO, Gut, told Out to Launch.

Corona, Corona Light and Corona Extra are among the most popular in the U.S., according to YouGov research in October 2024. 

Constellation Brands is the sole importer of Corona in the U.S. ASB InBev owns the beer in other worldwide markets. It is even brewed in China for the Australasia market.