• by Amy Corr  @MediaPostOTL, June 3, 2015

What a smart way to get kids to understand the importance of wearing sunblock. NIVEA Sun Kids visited beaches in Brazil and gave kids three and older a NIVEA doll. What makes this doll different than others is that the doll turns bright red when out in the sun without sunblock. Once sunblock is applied, the doll's regular color returns. It's an easy way to explain to kids the reason why moms are always slathering sunblock on them. Now, the kids can protect their doll by applying sunblock when playing on the beach. Watch the doll in action here, created by FCB Brasil.