• by Amy Corr  @MediaPostOTL, May 28, 2015

A hearing test that's performed by an orchestra and takes place in an auditorium means the test will sound better, you're not cooped up in a soundproof box, and you need to dress up. Hearing loss is a serious issue worldwide and often a person might not realize his or hearing is diminishing. Neuroth, an Austrian hearing-aid company, created the "Hearing Test Concert," where an orchestra played Beethoven's 5th Symphony in an unique way. The music was arranged to simulate the high and low frequencies administered during a traditional hearing test. Attendees knew the concert would double as a hearing test and received cards to mark what specific parts of the music were difficult to hear. During intermission, Neuroth representatives analyzed the data to determine if a follow-up appointment was necessary. Of the 1,100 people who attended the concert, 428 scheduled follow-up appointments. See the concert here, created by FCB Zurich.