- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
TV Watch, Wayne Friedman - Monday, March 20, 2023
YouTube TV has become one of the priciest virtual pay TV provider ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Dotdash Meredith Teams Up With Pinterest To Offer Videos On Platform
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Pinterest has a similar arrangement with Conde Nast Entertainment. ...
- Apple Prevails In Privacy Battle Over Streaming Video
Digital News Daily, Wendy Davis - Wednesday, March 15, 2023
Apple has defeated a lawsuit alleging that the company violates New Yo ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Apple Invites Buyers To Shop With a Specialist Over Video
Digital News Daily, Colin Kirkland - Tuesday, March 14, 2023
The new feature invites iPhone users in the U.S. to connect wi ...
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
DirecTV says Nexstar violated antitrust law by engaging with Mission Broadcasting a ...
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
Video Insider, Karlene Lukovitz - Tuesday, March 14, 2023
A new survey shows Peacock and Apple TV+ rank low in subscrib ...
- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...
- Spotify Redesign Features TikTok-like Feed, More Podcasts, Recommendations
Digital News Daily, Colin Kirkland - Thursday, March 9, 2023
Spotify announced new features and its platform redesign Wednesday at its Stre ...
- FTC Eyes Social Platforms Over Scam Ads
PolicyBlog, Wendy Davis - Thursday, March 9, 2023
The FTC will vote next week on whether to demand information abo ...
- New AI-Based Tool Supports Video Creation From Articles On A Publisher's Site
Publishers Daily, Ray Schultz - Thursday, March 9, 2023
Offering from STN Video saves publishing teams from the chore of manu ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
MAD, Steve McClellan - Wednesday, March 8, 2023
The production house will remain based in London under its existing bra ...
- YouTube Will Drop Its Overlay Ad Format Next Month
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
The legacy pop-up format is "disruptive for viewers," and has been serv ...
- TikTok Launches Paywalled 20-Minute Videos, Ramps Up YouTube Rivalry
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
Creators can charge anywhere from 99 cents to $189.99 for Series, whi ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Mediavine Removes Autoplay And Muted In-Stream Video
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Firm was an early proponent of inventory transparency and a follower ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
Video Insider, Karlene Lukovitz - Tuesday, March 7, 2023
Marketers are learning what incentives and formats appeal to consumers, and h ...
- Meta Extends Reels Length To 90 Seconds On Facebook
Digital News Daily, Colin Kirkland - Friday, March 3, 2023
Along with additional creative tools, Meta is extending Facebook Reels from o ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
Television News Daily, Wayne Friedman - Friday, March 3, 2023
TV stations and other platforms have "less and less quality programming, ...