- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Charter Stock Gains Driven By Strong Q1 Mobile Biz, Advertising Sinks 7%
Television News Daily, Wayne Friedman - Friday, April 28, 2023
Despite the loss of 241,000 video customers and a slowdown in subscrib ...
- UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
Digital News Daily, Colin Kirkland - Thursday, April 27, 2023
Microsoft issued a statement Thursday, calling it "probably the darkest day ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- RNC Uses 100%-AI Dystopian Ad To Attack Biden
Digital News Daily, Karlene Lukovitz - Tuesday, April 25, 2023
The 100%-AI ad from the official Republican campaign body appears to sign ...
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
Television News Daily, Wayne Friedman - Tuesday, April 25, 2023
The study also found 17% of Netflix's 'Basic with Ads' new subscribe ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- AI Gets Social: Marketing Teams Say It's Improving Their Results
Email Insider, Ray Schultz - Friday, April 21, 2023
But 20% are ready to leave their jobs over lack of advanceme ...
- The New Era Of Superior TV
Media Insider, Dave Morgan - Thursday, April 20, 2023
If our industry gets its act together, TV ads will become increasing ...
- Lincoln Nautilus Offers 'Sanctuary For Senses'
Marketing Daily, Tanya Gazdik - Monday, April 17, 2023
The midsize luxury SUV was designed to attract new, younger and mo ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. Newfronts
Television News Daily, Adam Buckman - Tuesday, April 18, 2023
In a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- 'Super Mario Bros.' Continues To Win Big In Movie Domestic Box-Office Revenue Game
MediaDailyNews, Wayne Friedman - Monday, April 17, 2023
"The Super Mario Bros. Movie" keeps rolling, earning another $87 million ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Television News Daily, Wayne Friedman - Friday, April 14, 2023
National TV paid ad spend for video streaming was projected at $291 ...
- Acura Brings Back Anime Series For Acura Integra Type S Launch
Marketing Daily, Tanya Gazdik - Friday, April 14, 2023
The first season has been viewed nearly 275 million times, making ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- GM Creates Video Featuring Influencers For GMC Canyon
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
Their adventures are chronicled in a 13-minute video, "Finding Nowhere." The proje ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
Digital News Daily, Colin Kirkland - Monday, April 10, 2023
ExtendingYouTube Premium's allure beyond giving subscribers an ad-free experience, the platform ...
- Newsbridge Introduces Generative AI Video Indexing
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
The new tool can index more than 500 hours of video p ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes Decline
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
OTT viewing on older TV-based devices including streaming media players, gaming box ...
- Qurate Retail Group Looks To Attract Young Shoppers With New Mobile App
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
QVC and HSN-owner Qurate Retail Group has announced an experiential video-shopping platfo ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...