• by Ray Schultz , April 6, 2023

AI platform Newsbridge has debuted a generative AI indexing technology that uses natural language models to generate human-like descriptions of video content.

The new offering, dubbed MXT-1, can index more than 500 hours of video per minute and search large video collections, helping brands monetize their video content. 

The new technology “combines multiple AI modalities, including computer vision and speech processing with natural language models,” states Frederic Petitpont, co-founder and CTO at Newsbridge. 

Petitpont adds that "MXT-1 aligns video perception with the power of language models.”

MXT-1 is especially useful for organizations working with media and sports content, the firm says. Now available in beta mode, the new technology is being progressively deployed in all of Newsbridge's cloud solutions, including Just Index, Media Hub, Media Marketplace, and Live Asset Manager.

Broadcasters have traditionally faced “the tough question of what footage to fully index due to limited media logging resources to transcribe, describe, and summarize content," says Philippe Petitpont, co-founder and CEO at Newsbridge. 

Petitpont continues that with MXT-1, “content owners know exactly what is in their files and can shine a light on the hidden gems in their archives."