- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up ...
- Consumers Reject Use Of Generative AI In Social Media Advertising
Publishers Daily, Ray Schultz - Tuesday, January 31, 2023
Many are also worried about privacy and the chance of images bei ...
- Most Media Consumption Down in Q4, Including Paid Streaming
Video Insider, Karlene Lukovitz - Tuesday, January 31, 2023
Although U.S. consumers' consumption of most media has declined in the la ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
More than a third of children in the U.S. said they h ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
TV Watch, Wayne Friedman - Thursday, January 26, 2023
Digital versus traditional media? It's not either or. Look for a continu ...
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...
- Nissan Ariya Prepares For Pole-to-Pole Expedition
Marketing Daily, Tanya Gazdik - Monday, January 23, 2023
A modified Nissan Ariya e-4ORCE, due to be unveiled in February, wi ...
- Netflix Strong Q4 Subscriber Growth Drives Its Stock - And Competitors' - Higher
Television News Daily, Wayne Friedman - Monday, January 23, 2023
Analysts believe Netflix competitors will see strong subscriber results in future earnin ...
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
Digital News Daily, Colin Kirkland - Thursday, January 19, 2023
Working with creators and influencers from 44 countries, Air Media-Tech translates conte ...
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative in ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- Chevy E-Ray Corvette Debuts At Rockefeller Center
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The unveiling was timed to correspond with the 70th anniversary of t ...
- Prime Video Consumers Battle Amazon Over 'Buy' Button
Digital News Daily, Wendy Davis - Monday, January 16, 2023
Consumers who say they purchased videos from Amazon Prime are urging ...
- TikTok's Offer To Share Algorithm Details Could Set Precedent For Adland
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 16, 2023
TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...
- Wehype Expands Influencer Marketing For Mobile Gaming
Digital News Daily, Colin Kirkland - Friday, January 13, 2023
Influencer marketing agency Wehype has announced an expansion of its services in ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Morning Brew Acquires Our Future, Short-Form Video Producer
Publishers Daily, Ray Schultz - Sunday, January 15, 2023
Our Future reaches Gen Z across several social media platforms. ...
- FASTs To Dominate TV Ad Spend By 2025: Analysis
Advanced TV Insider, Karlene Lukovitz - Friday, January 13, 2023
FAST services' share of total U.S. TV ad revenue is projected ...
- YouTube Testing Free Streaming Channels
Performance Marketing Insider, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
TV Watch, Wayne Friedman - Tuesday, January 10, 2023
Young media consumers' high usage of short-form video content on social med ...
- YouTube: Shorts Can Earn Ad Revenue Starting Feb. 1, Partner Program Gets New Terms
Video Insider, Karlene Lukovitz - Tuesday, January 10, 2023
Shorts creators who agree to terms can now earn ad revenue direct ...
- YouTube Tests Suggested Hashtags For Shorts Creators
Digital News Daily, Colin Kirkland - Friday, January 6, 2023
To help creators receive more views, YouTube has begun a new experime ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 Months
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
Seventy-eight percent of small businesses that run ads on TikTok have alrea ...
- Vimeo Laying Off 11% Of Workforce
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
This is Vimeo's second round of layoffs since July 2022's 6% cu ...
- TikTok Expands Safety Features For Teens
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
To increase safety for teens on its app, TikTok has announced ...