- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...
- Spotify Redesign Features TikTok-like Feed, More Podcasts, Recommendations
Digital News Daily, Colin Kirkland - Thursday, March 9, 2023
Spotify announced new features and its platform redesign Wednesday at its Stre ...
- FTC Eyes Social Platforms Over Scam Ads
PolicyBlog, Wendy Davis - Thursday, March 9, 2023
The FTC will vote next week on whether to demand information abo ...
- New AI-Based Tool Supports Video Creation From Articles On A Publisher's Site
Publishers Daily, Ray Schultz - Thursday, March 9, 2023
Offering from STN Video saves publishing teams from the chore of manu ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
MAD, Steve McClellan - Wednesday, March 8, 2023
The production house will remain based in London under its existing bra ...
- YouTube Will Drop Its Overlay Ad Format Next Month
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
The legacy pop-up format is "disruptive for viewers," and has been serv ...
- TikTok Launches Paywalled 20-Minute Videos, Ramps Up YouTube Rivalry
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
Creators can charge anywhere from 99 cents to $189.99 for Series, whi ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Mediavine Removes Autoplay And Muted In-Stream Video
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Firm was an early proponent of inventory transparency and a follower ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- U.S. Consumer Video Services Spend To Drop 8% By 2027
Digital News Daily, Karlene Lukovitz - Tuesday, March 7, 2023
Norway will actually overtake the U.S. in per-household spend by 2025, projec ...
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
Video Insider, Karlene Lukovitz - Tuesday, March 7, 2023
Marketers are learning what incentives and formats appeal to consumers, and h ...
- Meta Extends Reels Length To 90 Seconds On Facebook
Digital News Daily, Colin Kirkland - Friday, March 3, 2023
Along with additional creative tools, Meta is extending Facebook Reels from o ...
- Stamp/s Of Approval
RTBlog, Joe Mandese - Monday, March 6, 2023
Question: If a company gets the JIC's stamp of approval, why wou ...
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
Television News Daily, Wayne Friedman - Friday, March 3, 2023
TV stations and other platforms have "less and less quality programming, ...
- Pinterest Tests New Premium Video Ad Format In Search Tab
Digital News Daily, Colin Kirkland - Thursday, March 2, 2023
At its first global ad summit, Pinterest announced its new ad offering ...
- TikTok Sets 1-Hour Daily Limit For Teens
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Teens can opt out of the default, but the move is sti ...
- Former Starcom Investment Chief Kristina Lutz Joins GSTV
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
Lutz, who was president-investment at Starcom, joins GSTV from a marketing ro ...
- VOD, Linear Per-User Engagement Declining Amid Choice Overload
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
But number of video plays increased, particularly among providers with FIFA Wor ...
- Middle-Most Message: Where To Put CTAs In Videos
Email Insider, Ray Schultz - Wednesday, March 1, 2023
Email capture forms have been creeping from the front to the midd ...
- Viewers Confirm Influence Of 'Tune-In' Ads
Video Insider, Karlene Lukovitz - Tuesday, February 28, 2023
A survey confirms the importance of communicating the specifics of when a ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad Blocking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 27, 2023
Sites featuring video and computer-game content have some of the highest ad-blo ...
- Cameo Appoints Meta Veteran Matty de Castro GM Of Sales For Business Division
Digital News Daily, Colin Kirkland - Friday, February 24, 2023
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Cast ...
- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
Publishers Daily, Ray Schultz - Thursday, February 23, 2023
SMBs can use the platform to create personalized, DIY video commercials, t ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Ad-Supported CTV Platforms Rise 55% In Time Spent, Ad-Free Streaming Down 30%
Television News Daily, Wayne Friedman - Thursday, February 23, 2023
Subscription-only, ad-free streaming platforms declined 30% to a 36 share in ti ...