- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- How To Use Videos In Email Campaigns
Around the Net in Email, Ray Schultz - Thursday, December 29, 2022
Some marketers deplore the idea of videos in email. But 87% a ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
Google is testing the ability to search for spoken words in vid ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- TikTok Takes On YouTube With New Horizontal Full-Screen Mode
Digital News Daily, Colin Kirkland - Tuesday, December 13, 2022
Users with access to the test feature can tap a "full scree ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Microsoft Buys Nearly 4% Of London Stock Exchange, Requires Verification For UK Advertisers In Financial Services
Performance Marketing Insider, Laurie Sullivan - Monday, December 12, 2022
Microsoft will pay nearly $2 billion for a share in the Lond ...
- News Publishers Worldwide Are Posting On TikTok: Study
Publishers Daily, Ray Schultz - Saturday, December 10, 2022
Black Lives Matter, the Covid-19 pandemic and the war in Ukraine ha ...
- Amazon Launches TikTok-Like Ecommerce Feed, Inspire
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The feed, customized with users' direct input and through tracking their behavio ...
- TikTok Faces New Lawsuits In Indiana, Bans In Other States
PolicyBlog, Wendy Davis - Thursday, December 8, 2022
"While TikTok vacuums up reams of this highly sensitive and personal informati ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- New Tool Converts Written Content Into Video, Firm Says
Publishers Daily, Ray Schultz - Monday, December 5, 2022
Publishers can use the new platform from Ezoic. ...
- YouTube Launches Trends Podcast
Publishers Daily, Ray Schultz - Monday, December 5, 2022
Content creator MatPat hosts new "Life & Describe" monthly podcast. ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- EX.CO Partners With ID5 To Help Publishers Boost Value For Media Buyers
Publishers Daily, Ray Schultz - Thursday, December 1, 2022
ID5 offers a cookieless identification technology. It says, 'Why wait for Chro ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Family-Focused Web3 App Turns Baby Shark Into A Digital Collectibles Game
Digital News Daily, Colin Kirkland - Tuesday, November 29, 2022
The Pinkfong Company will partner with family-focused Web3 platform Toekenz Collectibles f ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- YouTube Hates High-Priced Sports - Who Doesn't? Antitrust Issues Also At Work
TV Watch, Wayne Friedman - Monday, November 28, 2022
YouTube TV has another bone to pick when it comes to carria ...
- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...