- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
Publishers Daily, Ray Schultz - Thursday, February 23, 2023
SMBs can use the platform to create personalized, DIY video commercials, t ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Ad-Supported CTV Platforms Rise 55% In Time Spent, Ad-Free Streaming Down 30%
Television News Daily, Wayne Friedman - Thursday, February 23, 2023
Subscription-only, ad-free streaming platforms declined 30% to a 36 share in ti ...
- Longer Video Ads Are More Effective For Mobile, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, February 22, 2023
Longer video ads have proven more effective than their shorter counterparts, wi ...
- Altice Posts Big Q4 Net Loss, Video, Broadband Customers Sink
Television News Daily, Wayne Friedman - Thursday, February 23, 2023
Altice posted a net loss of $193 million, vs. net income ...
- Sendinblue Integrates With WhatsApp To Provide Texting For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, February 22, 2023
Brands can send video, images and hyperlinks with the WhatsApp Business Platfor ...
- TikTok Launches Beta Mode Of New Creator Fund In U.S.
Digital News Daily, Colin Kirkland - Monday, February 20, 2023
The Creativity Program, available in beta in France and Brazil, is n ...
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'
Digital News Daily, Karlene Lukovitz - Tuesday, February 21, 2023
Younger viewers confirm that they spend more time on gaming and short-fo ...
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
Television News Daily, Wayne Friedman - Monday, February 20, 2023
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million ov ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- Bidstack Makes Another C-Suite Hire From AdColony, Thomas Bullen Becomes CFO
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Bullen, previously CFO at AdColony, will now oversee and lead the finan ...
- YouTube CEO Wojcicki Steps Down, Mohan Steps In
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2023
Susan Wojcicki, CEO of YouTube, will step down after nearly a deca ...
- Daily Digital Video Use Estimated To Top Linear TV Usage This Year, Linear To Sink 6.4%
Television News Daily, Wayne Friedman - Wednesday, February 15, 2023
Daily linear TV video usage is estimated to sink 6.4% this ye ...
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Produc ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Video Content Platform Raises $8 Million In Funding
Publishers Daily, Ray Schultz - Tuesday, February 7, 2023
AI-based tool allows publishers and others to create video content using A ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Guest Articles And Video Are The Most Popular Content Forms: Study
Publishers Daily, Ray Schultz - Sunday, February 5, 2023
Podcasts are the second-most utilized online content form, company reports. ...
- YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
Digital News Daily, Karlene Lukovitz - Friday, February 3, 2023
Now, both companies are focused on monetizing shorts' growing engagement. ...
- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up ...
- Consumers Reject Use Of Generative AI In Social Media Advertising
Publishers Daily, Ray Schultz - Tuesday, January 31, 2023
Many are also worried about privacy and the chance of images bei ...
- Most Media Consumption Down in Q4, Including Paid Streaming
Video Insider, Karlene Lukovitz - Tuesday, January 31, 2023
Although U.S. consumers' consumption of most media has declined in the la ...
- Streamers' National TV Advertising Slips In Some Metrics For TV Season
Television News Daily, Wayne Friedman - Monday, January 30, 2023
Total estimated paid advertising/media value for national TV advertising dropped 5% ...
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
More than a third of children in the U.S. said they h ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Agencies To Wall Street: Short The Video Ad Marketplace
MediaDailyNews, Joe Mandese - Thursday, January 26, 2023
No, not that kind of "short," but the kind of short-form vid ...
- Live, Linear TV Still Lives - Will Pro Sports On Amazon, YouTube Force An Ad-Revenue Shift?
TV Watch, Wayne Friedman - Thursday, January 26, 2023
Digital versus traditional media? It's not either or. Look for a continu ...