Digital marketing provider Sendinblue has
formed an integration with the WhatsApp Business Platform to help small and medium-sized brands conduct text messaging.
Those clients can send video, images and hyperlinks and have a higher
character limit -- six times as much as SMS, the firm says. They can also upload contacts in bulk, provide customer support and answer frequently asked questions with auto-responses, the company
says.
In addition, Sendinblue’s 500,000 active users can facilitate marketing campaigns and transactional and marketing messages through automation, using What’sApp as
a chat channel.
And, users can send transactional messages and alerts and create multi-channel automation workflows by the end of this quarter.
Sendinblue, which claims a 98% open
rate, is now a WhatsApp Business Solution Provider. WhatsApp says it has 2 billion users worldwide.
“We are thrilled to be able to offer our customers access to a messaging
platform that will not only scale SMBs but also help them reach their customers where they’re at – and that’s on their mobile devices,” says Steffen Schebesta, CEO of North
America and vice president of corporate development at Sendinblue.
Schebesta adds: “We’ve heard directly from our customers in North America who have
specifically requested this feature.”
Last year, Sendinblue acquired Yodel.io, a cloud-based business phone tool. The firm is pursuing a mission of
“reducing digital marketing costs for SMBs while creating additional touchpoints for customer success,” says Armand Thiberge, founder and CEO of Sendinblue.