- Paramount Global Q3: Advertising Down 2%, D2C Subs Add 4.6M, Revenues Up 38%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Paramount's TV media unit saw advertising decline 3% in Q3, despite stro ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Ralph Lauren Joins Metaverse, Launches New Collection And Logo With Fortnite
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Ralph Lauren has officially partnered with Fortnite for an on- and offli ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2022
The accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- TikTok Will Follow Tech Giants Into Gaming Space With New Mobile Games Tab
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
TikTok users will soon be able to access mobile games through ...
- Comcast Q3 Revenue Slips, But Beats Expectations
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Comcast overdelivered on expected revenue results, but saw declines in key reven ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...
- Judge Throws Out Lawsuit Against TikTok Over 'Blackout Challenge' Fatality
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Siding with social platform TikTok, a judge has dismissed a lawsuit again ...
- Amazon Ads Features Focus On Measurement, Clean Room, Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
The company is bringing measurement, video, and clean room products to advertise ...
- YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total reven ...
- YouTube Announces Interface Makeover
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
YouTube has begun to roll out a new look and features ...
- Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The partnership expands on Pinterest's strategy to create and stream original conten ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- Google Ups Price Of YouTube Premium Family Plan
Digital News Daily, Karlene Lukovitz - Friday, October 21, 2022
The 28% hike in the U.S. is the first since 2018. ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- TikTok Surpasses Netflix As Video Viewing App Among U.S. Under-35s
Digital News Daily, Karlene Lukovitz - Thursday, October 20, 2022
TikTok bumps Netflix to #2, YouTube still #1. ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Virtual Reality And Reality Are The Same Thing In 'The Peripheral'
TVBlog, Adam Buckman - Tuesday, October 18, 2022
In "The Peripheral," users of an advanced version of VR begin ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Sharon Matthews Joins' L.A. Times' As Leader For Video, Television, Film Strategy
Publishers Daily, Ray Schultz - Sunday, October 16, 2022
Launching her hometown's digital channel NBA TV Canada, Matthews drove to Akro ...