- GM Creates Video Featuring Influencers For GMC Canyon
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
Their adventures are chronicled in a 13-minute video, "Finding Nowhere." The proje ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers
Digital News Daily, Colin Kirkland - Monday, April 10, 2023
ExtendingYouTube Premium's allure beyond giving subscribers an ad-free experience, the platform ...
- Newsbridge Introduces Generative AI Video Indexing
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
The new tool can index more than 500 hours of video p ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes Decline
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
OTT viewing on older TV-based devices including streaming media players, gaming box ...
- Qurate Retail Group Looks To Attract Young Shoppers With New Mobile App
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
QVC and HSN-owner Qurate Retail Group has announced an experiential video-shopping platfo ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...
- AVOD Network Streamer Chicken Soup For The Soul To Start Ad-Selling Unit
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
AVOD company Chicken Soup for the Soul is starting up an ad-selli ...
- YouTube Continues Coachella Coverage, Adds 3 More Stages To Livestream
Digital News Daily, Colin Kirkland - Monday, April 3, 2023
YouTube will double its free live coverage and plans to broadcast a ...
- Brands, Creators Gain AI-Driven Shorts, Video Tool To Increase Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2023
TubeBuddy, a part of BENlabs, has launched a new tool called Suggest ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Google Battles Streaming Video Renters Over Privacy
Digital News Daily, Wendy Davis - Wednesday, March 29, 2023
Google is asking a federal judge to throw out claims that ...
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
Digital News Daily, Colin Kirkland - Tuesday, March 28, 2023
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-acti ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has be ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Zoom Partners With OpenAI On Generative AI
Around the Net in Email, Ray Schultz - Monday, March 27, 2023
Zoom, the video-conferencing platform, is partnering with OpenAI to expand its sma ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- Publisher Mail Metro Media Deploys Vertical Video Capability
Publishers Daily, Ray Schultz - Wednesday, March 22, 2023
Technology suite from Firework allows advertisers to promote their video assets, t ...
- Apple Privacy Changes Lead to Unsold iOS Inventory
Publishers Daily, Ray Schultz - Tuesday, March 21, 2023
Connatix says the problem of unsold iOS can be turned around wi ...
- Netflix Brings 40 New Titles To Mobile Games Library
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
On Monday, Netflix announced the addition of 40 games coming to t ...
- Runway Debuts Text-To-Video AI Technology
Publishers Daily, Ray Schultz - Monday, March 20, 2023
Users can type in a prompt and create a video. Runway's G ...
- PubMatic Names Sandro Catanzaro to VP Slot
Publishers Daily, Ray Schultz - Monday, March 20, 2023
Catanzaro will serve as VP of product management for CTV and vi ...
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
Video Insider, Karlene Lukovitz - Monday, March 20, 2023
While it’s still very early days, launching ad-supported tiers seems to ...
- TikTok CEO Will Reveal Platform Now Reaches 150M+ In U.S.: Report
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
Facing a possible U.S. ban, TikTok will argue that it is t ...