Growing advertising-video on demand (AVOD) company Chicken Soup for the Soul is starting up an advertising-selling platform, Crackle Connex.

Connex will tap into over 80 million monthly active users among all its owned and partner platforms.

Total revenues for the company were at $252.8 million for 2022, more than double $110.4 million in 2021. It posted an operating loss of $116 million, double that $46.0 million the year before. Last year it acquired Redbox, the out of home 32,000 kiosk network

The new ad-selling platform will work for the Crackle streaming service, Redbox, its “women-first” Chicken Soup of the Soul streaming platform, and 20 third party video streaming partners.

Some of those partners include Crunchyroll, Fast Studios, FrndlyTV, Local Now, The Weather Channel, OTT Studios, Philo, Tastemade, and Tricoast (Dark Matter TV).

Chicken Soup for the Soul AVOD/FAST (Free Advertising Support Television) networks provide over 70,000 free movies and TV shows and 160 FAST channels.

It’ll also start up a Crackle Connex Branded Content Studio, in-house production studio, as well as promising new ad technologies to provide “incremental, unique, and efficient reach.

The unit will be headed up by Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment and Crackle Connex.