- Meta Rolls Out Reels Editing Tools To Facebook, Rebrands 'Watch' Tab
Digital News Daily, Colin Kirkland - Monday, July 17, 2023
Facebook users will soon be able to to craft videos on Facebo ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant
Video Insider, Karlene Lukovitz - Tuesday, July 18, 2023
A new survey by Samsung Ads explores video and TV viewing habi ...
- Twitter May Be The Backbone Of Tucker Carlson's New Media Company
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Former Fox News host Tucker Carlson and former White House adviser Ne ...
- 'The Los Angeles Times' Launches Neighborhood Video Series
Publishers Daily, Ray Schultz - Thursday, July 13, 2023
'The Los Angeles Times' Launches Neighborhood Video Series. ...
- Using Your Remote To Buy The Shirt Off This Guy's Back
TV Watch, Wayne Friedman - Friday, July 14, 2023
As part of its next stage of commerce development, Roku has stru ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...
- Smith & Wesson Sued Over Social-Media Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
A Chicago lawsuit is targeting the maker of the gun used ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Robert Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Disney+ Hotstar Shifts Focus To Up ARPU, Faces Stiffer Competition
Digital News Daily, Karlene Lukovitz - Monday, July 3, 2023
India's JioCinema gained millions of viewers from offering free access to I ...
- Maserati Teases Short 'Heartfelt' Film
Marketing Daily, Tanya Gazdik - Friday, June 30, 2023
Set in Italy, the short delves into "an extraordinary story about fami ...
- YouTube Tests Crackdown On Ad Blockers
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
YouTube hopes to drive paid Premium sub signups by pulling the pl ...
- Adobe 'I Love You, Acrobat' Launches With Its 'Own Kind Of Music'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Adobe teamed up with comedian Hasan Minhaj on a series of ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
Digital News Daily, Karlene Lukovitz - Wednesday, June 28, 2023
Google says the research is inaccurate. The report says some advertisers ha ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Google May Add Interactive Games To YouTube, Called 'Playables'
Digital News Daily, Colin Kirkland - Monday, June 26, 2023
In an email to employees, Google detailed a potential feature called "Playable ...
- Netflix Originals Account For Under 40% Of Viewing In Key Markets, Including The U.S.
Video Insider, Karlene Lukovitz - Tuesday, June 27, 2023
But Netflix is pushing to improve that performance, given the importance ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- FTC Sues Amazon For Its 'Manipulative' Prime: What About Prime Video?
TV Watch, Wayne Friedman - Thursday, June 22, 2023
You want to get Amazon Prime Video -- but not all Amazon ...
- Data Caps Could Face New FCC Scrutiny
Digital News Daily, Wendy Davis - Monday, June 19, 2023
"It's time the FCC take a fresh look at how data ca ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2023
Microsoft inventory will transition to in-house sales teams and technology with t ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...
- Streaming Video Renters Ask Appeals Court To Restore Privacy Suit Against Apple
Digital News Daily, Wendy Davis - Friday, June 16, 2023
Two Apple users have asked a court to reinstate claims that t ...
- Musk: Twitter Developing Smart-TV Video App
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
Video, creator and ecommerce partnerships are Twitter's focus for expanding its reven ...