- BMWs To Integrate TiVo Video Media Platform
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The Powered by TiVo platform will be in Series 5 and abo ...
- Telly The TV Set Company: Watch This TV Ad Space - Because You Have To
TV Watch, Wayne Friedman - Wednesday, May 24, 2023
Telly is now prepared to give away 500,000 free TVs. How a ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- Instagram Might Release A Twitter Rival App In June
Digital News Daily, Colin Kirkland - Friday, May 19, 2023
Known currently as "P92" or "Barcelona," the text-app may be decentralized li ...
- Streaming Video Users Renew Privacy Battle With Google
Digital News Daily, Wendy Davis - Friday, May 19, 2023
New York and Minnesota residents will ask a federal appellate court ...
- Premium Video Firm Streamlines Sign-Up Process For Publishers
Publishers Daily, Ray Schultz - Sunday, May 21, 2023
Publishers will be granted access to STN Video's online video platform. S ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- Strong Sony PlayStation 5 Business Helped Revive Q1 Video Console Sales
Television News Daily, Wayne Friedman - Friday, May 19, 2023
After an early 2023 slump, Nintendo, Microsoft, and Meta platforms' video gami ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- TikTok's #NewMusic Hub Highlights Trending Artists
Digital News Daily, Colin Kirkland - Monday, May 15, 2023
The #NewMusic Search Hub, which showcases trending songs from new and establish ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Interactive CTV ads generated a more than 600% lift in engagement compar ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Video Is The Top Content Format For Marketers
Publishers Daily, Ray Schultz - Wednesday, May 10, 2023
Over half are investing more in video, Getty Images reports. ...
- BENlabs Introduces AI Features Based On Unstructured Video Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Conde Nast Announces New Cultural Products For Advertisers
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
The lineup includes streaming video and a new consulting service. ...
- Amazon Anywhere To Launch As Immersive Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
The service brings Amazon's online marketplace to video games and mobile app ...
- Amazon To License Many Originals To Third Parties For First Time
Digital News Daily, Karlene Lukovitz - Tuesday, May 9, 2023
Newly created MGM Studios Distribution will sell shows including "The Marvelous Mr ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- Mobile During Streaming Is Key To Reaching Gen Z
Video Insider, Karlene Lukovitz - Tuesday, May 9, 2023
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers n ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- Meta Intros Personalization Controls For Facebook Reels
Digital News Daily, Colin Kirkland - Wednesday, May 3, 2023
Meta is introducing new personalization controls to its video format, inviting use ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- E.l.f. Cosmetics Enlists Jennifer Coolidge For Digital Effort Aimed At Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 2, 2023
E.l.f. Cosmetics is enlisting actress Jennifer Coolidge (who was in the brand ...